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Co-architects of what's next
Refract is a company builder, a vision accelerator and a digital innovator.
We ignite bold ideas and fortify those that are timeless, enabling impact into uncharted territories and beyond.
How we operate
Featured Work
Startmate
Startmate Nation is one of the best places in the world to build a startup. Refract designed and developed a new online destination to suit.
Fishburners
Fishburners is Australia’s largest startup ecosystem, bringing together a community of innovators, dreamers and doers. Refract led its first major rebrand since its 2011 launch.
DoughPro
DoughPro innovates on the frontlines of financial wellness for a generation navigating an ever-evolving suite of life complexities - Gen Z. Refract strategised and designed a steadfast brand identity that will grow with its audience.
Etisk
Etisk bends the norms of recruitment for the better – better teams, better matches, better results. Inspired by this vision, Refract crafted a bold brand and a dynamic digital experience that encompassed it all.
Knoji
Knoji is a leading Australian education hub transforming student success through mentorship and community, growing from a local tutoring initiative into a nationwide network.
The future doesn’t wait. Neither do we. Refract is where bold ideas collide with precision execution. We shape visions, sharpen strategies and architect the extraordinary. From first spark to seismic impact, we partner with those who dare to build beyond the obvious.
Rocket fuel for every stage
Ignition
Turning raw ambition into a battle-tested blueprint, guiding visions from first spark to a venture built for scale.
/// This usually involves
Brand strategy, market research and analysis
Brand identity, logo and visual language
Fund-raise strategy
Pitch decks
Name, messaging, TOV guidelines
Landing page design and development
Engagement matrix
Launchpad
Empowering early-stage founders to transcend the spark of an idea and seize the market with a fully-formed product or service, primed for rapid growth from day one.
/// This usually involves
Ready-to-deploy product
Comprehensive brand guidelines
Fully integrated marketing website
CRM and workflow configuration
Complete SEO and SEM setup
Investor pitch deck and financial models
Engagement matrix
Momentum
Energising early-stage ventures to scale rapidly by strengthening operations, refining user experiences and establishing systems that power sustainable revenue growth.
/// This usually involves
Comprehensive customer journey maps
Tailored A/B testing frameworks
Advanced marketing campaign assets
Scalable infrastructure blueprint
Subscription and upselling strategies
Investor-ready metrics pack and deck
Engagement matrix
Uplift
Elevating established businesses by refining brands, optimising operations and building high-performance teams to drive sustained, strategic growth.
/// This usually involves
Updated brand guidelines and messaging
Integrated multichannel marketing campaign
Optimised sales funnel and PR collateral
Feature expansion strategy
Organisational charts and hiring frameworks
Refined financial models
Engagement matrix
Pioneer
Venture boldly into uncharted territories with unwavering confidence and forge new horizons of growth through strategic expansion.
/// This usually involves
Comprehensive market research
Go-To-Market Activation
Product Personalisation
Opportunity Mapping
Partnership & Channel Strategy
Funding Acceleration + many more
Engagement matrix
Sprint
Sprint is Refract’s high-velocity engagement – four weeks of intense strategy, design and execution guided by the Double Diamond process. Rapid, refined and ready to rumble.
/// This is
Fast
Bespoke
Collaborative
Strategic
High-impact
+ many more
Fixed
Refract’s focused, one-off engagement – whether it’s branding, web, product, or strategy. A clear scope, a defined outcome and nothing wasted.
/// This is
Focused
Defined
Efficient
Purposeful
High-impact
+ many more
People first. Always.
People are the heartbeat of every venture. By focusing on them – nurturing talent, building partnerships and fostering trust – Refract creates success that endures. Prioritising people isn’t a choice. It’s the only way forward.
Dispatches
Let's discuss
your vision
Email: hello@refract.groupPhone: +61 437 497 779Level 9, 26A/53 Walker Street, North Sydney NSW, Australia
+ a remote team in 32 different countries around the globe
Email: hello@refract.groupPhone: +61 437 497 779Level 9, 26A/53 Walker Street, North Sydney NSW, Australia
+ a remote team in 32 different countries around the globe