Building brands and products for companies that build everything else.

Brand identity and editorial design for Folklore Ventures’ State of Australian Startup Funding report. A visual system that brings a hundred and thirty pages of data together through bold colour, Australian nature and digital textures.

Lumos plans out-of-home campaigns by audience. Every screen starts from who a place reaches, an index score against a chosen segment and baseline, and only then asks which billboards, bus shelters and trains to book.

Monō builds production AI systems for organisations making consequential decisions about adopting them. Most AI brands answer that with speed and spectacle: glowing gradients, abstract bots, claims that outrun the product. For a company selling careful implementation work, that tone works against the pitch.

The system a service firm runs on, from the first prospect call to the final invoice. We drew the mark on its own construction and the icon set as the same problem rather than two, one had to survive six metres wide on a billboard, the other eleven pixels wide in a toolbar, and neither could be a reduction of the other.

Keeyu helps large retailers manage everything that can go wrong after an order is placed. The product had to handle a lot: multiple brands, sales channels, integrations and operational workflows, often all at once. That complexity was necessary, but it was not always clear to the people using it.

Crimson Education gets students into the most selective universities there are. Every firm in the category promises that same outcome in more or less the same words, so what is left to build is the identity underneath it — the mark, and the colour it has to survive on.