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How much should a rebrand cost?
A rebrand typically costs anywhere from US$10k for a light visual refresh to US$150k+ for a full strategic repositioning. Scope — not vendor — is the biggest driver.
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What drives rebrand cost?
Three things set the price: how much strategy is involved, how many deliverables you need (logo, identity system, website, collateral), and how senior the team is. A refresh touches the surface; a repositioning rebuilds the foundation.