Refract
Refract Group2026
Blog
Writing from the studio
What we have learned building brands and products to tight deadlines, written down while it is still specific enough to be useful to somebody else.
An AI design system puts your brand to work
Give an AI agent the brand assets, examples and working methods it needs to turn a real brief into work your team can review and use.
Design systems
Angus5 min read
Angus5 min read - Designing complex SaaS workflows: lessons from KeeyuProduct
Refract - Structuring a deep-tech website: the Morse Micro projectGrowth Refract
- How much does a brand identity cost?Brand Angus
- What does a product designer actually do?Product
Naiya - What should a growth audit actually cover?Growth
Minh - How long does a rebrand take?Brand
James - How to run a UX audit that leads to useful fixesProduct Naiya
- Brand strategy vs brand identity: what’s the difference?Brand Angus
- What makes a good landing page?Growth
Lilian - What does a branding agency actually do for a startup?Brand
Luca - Prototype vs MVP: what should you build first?Product James
- Design studio, in-house designer or design subscription?Process James
- How to plan marketing creative tests that teach you somethingGrowth Luca
- How to brief a design agency (with a template)Process Naiya
- How to name a startup: a practical checklistBrand Luca
- How to get your company cited by ChatGPT and AI searchGrowth Minh
- What is a product sprint, and when should you run one?Product Naiya
- How to explain a technical product on your websiteGrowth Lilian
- Iterating on our own identityBrand Luca
- Building outbound for Refract and CynaProcess Minh
- Designing clarity for KeeyuProcess
Lan
Working on something like this?
Tell us where it’s stuck. We’ll tell you what we’d do first, and whether we’re the right team.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch