Refract Group2026
Integrations
Your site, connected to the tools you already run.
Leads into your CRM, bookings onto your calendar, payments, email and analytics: wired properly, loaded after consent, and handed over.
Trusted by teams from pre-seed to the S&P 100
CRM
2 toolsEvery lead lands where sales can act on it, with the page it came from.
- HubSpotForms into contacts with their page history, tracking behind consent.NativeApi
- SalesforceSite forms as leads, routed to the right owner.ApiAutomation
Booking
2 toolsA call booked without leaving the page.
- Cal.comInline booking, routed by need, pushed to the CRM. It runs our own contact page.EmbedApi
- CalendlyInline or pop-up booking with the lead’s details carried over.Embed
Analytics
6 toolsWhat people do on the site, measured with consent handled properly.
- Google Analytics 4Traffic and conversions, wired to consent mode.Embed
- Search ConsoleIndexing, queries and real-visitor speed. Our own site reports to it.Native
- Tag ManagerOne container for tags, pixels and events.Embed
- PostHogProduct analytics, replays and feature flags, EU-hosted if needed.EmbedApi
- PlausibleSimple, cookie-free numbers for teams that want less.Embed
- HotjarHeatmaps and recordings on the pages that matter.Embed
The right email after a signup, a download or a booking.
- ResendTransactional email from your own domain. Our contact form uses it.Api
- MailchimpNewsletter and lead-magnet signups, tagged by source.NativeApi
- LoopsProduct email for SaaS, triggered by what people do.Api
- KitFounder newsletters and sequences.EmbedApi
Content
5 toolsContent in one place, published everywhere it needs to be.
- SanityStructured content with live preview and click-to-edit.Api
- StoryblokA visual editor; pages built from your own blocks.Api
- ContentfulHeadless content shared across sites and brands.Api
- NotionWrite in Notion; publish a blog, changelog or job board.Api
- AirtableDirectories, catalogues and listings from a base.Api
Payments
2 toolsTake money from the site, once or every month.
- StripePayment links, checkout and subscriptions, with webhooks back to your tools.EmbedApi
- ShopifyA store, or just buy buttons on a marketing site.NativeApi
Automation
4 toolsData moving between tools without anyone copying it.
- ZapierForms and orders into your CRM, sheets or Slack.Automation
- MakeVisual automations with branches and error handling.Automation
- n8nSelf-hostable automations, including AI steps.AutomationApi
- SlackNew leads, bookings and orders posted to a channel.ApiAutomation
Support and search
2 toolsAnswers while the visitor is still on the page.
- IntercomChat and bots that wait for consent before they load.Embed
- AlgoliaFast site search with typo tolerance and filters.Api
Build and run
6 toolsWhere the site is designed, kept and served from.
- FigmaDesigns, components and variables straight into the build.Native
- GitHubEvery change a reviewed pull request with a preview.Native
- VercelHosting with a preview for every branch. This site runs on it.Native
- CloudflareDNS, protection and edge hosting in front of the site.Native
- NetlifyGit-based hosting, functions and build hooks.Native
- SupabaseA database and auth behind forms, logins and tools.Api
One lead, every tool that needs it.
Someone fills in your form. Seconds later sales has the contact, the channel has the news, they have their confirmation and you have the conversion, without anyone copying anything.
Four ways to connect a tool without slowing the site.
We reach for them in this order, and stop at the first that does the job well. Loaded after consent, keys off the page, yours at handover.
- HubSpot appNativeThe tool’s own app or setting. Least to maintain.
<script src="…/embed.js" defer>EmbedThe vendor’s script, once, after consent.POST /api/lead → 201 CreatedAPIA server route; keys never touch the page.form → zapier → #leadsAutomationA webhook into Zapier, Make or n8n.
Managed
One property platform, in every agency’s brand.
“Refract has killed it again. We call your team FEDEX because you always deliver!!”
RohithCOO, ManagedQuestions about integrations
Speed, consent, ownership, and the tools that aren’t on the list.
Not if it’s done properly. Scripts load once, only on the pages that need them and only after consent, and anything heavy runs on the server instead of in the visitor’s browser.
One banner, wired to every tool. Analytics and marketing scripts wait for a yes; the tools that can run without identifying cookies do, for everyone else.
Yours. We set tools up in your accounts, or move ours across at handover, so you never have to ask us for access to your own data.
Usually. If it has an API, a script or a Zapier app, we can connect it. Tell us what you run and we’ll say how, and how long.
Run something we haven’t listed?
If it has an API, a script or a Zapier app, we can usually connect it. Tell us what you run.
Most teams start with a call. Some start with a fixed-price sprint.
The people you’d work with, from the first call to launch