Brand, product and growth for technically ambitious companies.

Most studios sell you one stage of the work and wish you luck with the rest. We do the product, the brand and the growth, start to finish.

One team, not a relayThe people who design it also build it. Nothing gets thrown over a wall, and nothing comes back different to what we agreed.
We build to thinkA working screen settles an argument a deck would drag out for a month. So we get one into the browser early and argue about that instead.
We build our own tooOur founders hold equity in a set of ventures, and this team does the work on them. If something doesn’t work on those ventures, we won’t sell it to you.

Three parts of one job

Product and engineering

Your product does something hard. Using it shouldn’t be. We design the flows and interfaces, build the internal tools your team keeps asking for, and engineer the systems and integrations that keep it running once people rely on it.

See product and engineering

Marketing and growth

Great technology doesn’t sell itself. Somebody has to explain it. We build the website, get you found in search and in AI answers, and keep content coming from the company and its founders, so people get what you do before the first call.

See marketing and growth

Brand and mission

Who you are, what you stand for and why anyone should care. We name things, build identities, find the story and the voice to tell it, then carry it through every onboarding screen, email and support reply, so the company feels like one company.

See brand and mission

Before we design anything, we find out what’s wrong.

We start with what you’ve already got and pull it apart: the button nobody presses, the promise the brand makes three times, the step where people give up.

Any of the three
Fixed length
Price agreed upfront

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Problem
What you asked us to fix, and what’s causing it.
People
Who signs off, who uses it every day, and who stopped.
Evidence
Your numbers, how people behave, and a small test before anyone spends.
Reality
What it costs, what it takes to run, and what your stack can carry.

We run our process inside yours.

You’re in the work while it happens, not sitting in the audience for a big reveal at the end.

Strategy
Work out where the company is going, who it’s for and what to make first. Then put everything else in the right order.
Product
Prototype in the browser and put it in front of users, then design it properly once we know it’s the right thing.
Engineering
Build it for launch day and the year after, and plug it into the systems you already run on.

Your team and ours
You work directly with the designers and developers doing the work. No account manager playing telephone in between.
Work in the open
Drafts, feedback and decisions all live in one place, so you can always see what changed and why.
Keep learning
We test the tasks that matter, find where people get stuck, and let that decide what changes next. Not whoever is loudest in the meeting.

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In their words.

“No really, I never thought we could ever have such an awesome website. I would see other brands and go, how did they do that. Now I know how: work with an awesome agency like Refract.”