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Brand, product and growth for technically ambitious companies.

Most studios sell you one stage of the work and wish you luck with the rest. We do the product, the brand and the growth, start to finish.

  1. One team, not a relay

    The people who design it are the people who build it, in the same room and the same week. Nothing gets thrown over a wall, and nothing comes back different to what we agreed.

  2. We build to think

    A working screen settles an argument a deck would drag out for a month. So we get one into the browser early and argue about that instead.

  3. We build our own too

    Our founders hold equity in a set of ventures, and this team does the work on them. It keeps us honest. If something doesn’t hold up in our own businesses, we won’t sell it to you.

How we can help

Product and engineering

Lumos media-planning interface with its interactive asset map
  • Product design
  • Internal tools
  • Engineering

Your product does something hard. Using it shouldn’t be. We design the flows and interfaces, build the internal tools your team keeps asking for, and engineer the systems and integrations underneath so the whole thing holds up once people rely on it.

Marketing and growth

Crimson Education outdoor advertising campaign
  • Web
  • SEO / GEO
  • Content and socials

Great technology doesn’t sell itself. Somebody has to explain it. We build the website, get you found in search and in AI answers, and keep content coming from the company and its founders, so people get what you do before the first call.

Brand and mission

Trusst.ai identity applied to gradient packaging boxes
  • Naming and identity
  • Voice and narrative
  • Customer experience

Who you are, what you stand for and why anyone should care. We name things, build identities, find the story and the voice to tell it, then carry it through every onboarding screen, email and support reply, so the company feels like one company.

We don’t build on a brief.
We build on research.

We start with what you’ve already got and pull it apart. The button nobody presses, the promise the brand makes three times, the step where people give up. One note on its own means very little. Put enough of them together and a pattern shows up.

Research notes grouped into themes on a planning boardA Managed tenancy record, showing the existing product before research
What you’ve gotWhat we find
  1. 01 ProblemFind the cause.

    What you ask us to fix is usually a symptom. A rebrand is often a pricing problem. A checkout is often a promise problem. We work out which one you’ve actually got before anyone opens Figma.

  2. 02 PeopleKnow who it’s for.

    Briefs name an audience. We go and find the person who signs off, the person who uses it every day, and the one who quietly left. They’re rarely the same person, and rarely the one in the brief.

  3. 03 EvidenceSeparate fact from guess.

    We go through the numbers you already have, watch how people actually behave, and run the smallest test we can before anyone puts money behind it.

  4. 04 RealityMake it work in practice.

    What it costs, what it takes to run, what your stack can carry and what your category will let you claim. Plenty of good ideas die here, and it’s a lot cheaper to find that out now than after launch.

We run our process
inside yours.

You’re in the work while it happens, not sitting in the audience for a big reveal at the end. Every project is shaped differently, but that part doesn’t change.

Strategy, 1 of 3

All services

Don't take our word for it.Here is what they say.

Love your work Team Refract. From the very first connection, you guys have been sparky and contemporary in your approach. I feel we're nicely walking that tightrope of pragmatism and creative cut through. Most of all...it's fun! THANK YOU for the journey travelled so far!
AndyVP Marketing, Morse Micro

Video testimonial from Eric Fan, Founder and CEO, LUMOS.

Eric FanFounder and CEO, LUMOS
Refract has killed it again. We call your team FEDEX because you always deliver!!
RohithCOO, Managed

Video testimonial from Natasha Ritz, VP of Customer, Chirp.

Natasha RitzVP of Customer, Chirp
Super proud of the vision, energy & distinctive taste that went into bringing our refreshed brand to life.
SejalGTM Lead, Trusst AI

Video testimonial from Helen Murdoch, Founder, Doughpro.

Helen MurdochFounder, Doughpro
We love our new look and website. Thanks so much, your team smashed it.
PollyMarketing Specialist, Kaizn

Video testimonial from Majella Campbell, CEO, Fishburners.

Majella CampbellCEO, Fishburners
No really, I never thought we could ever have such an awesome website. I would see other brands and go, how did they do that. Now I know how: work with an awesome agency like Refract.
JevonCEO & Founder, Keeyu