Refract Group2026
Meet the brains behind your success.
Overview
Refract is a small studio of designers, engineers and marketers working between Sydney and New York. We take something that exists only in a conversation and turn it into a product people can use, usually faster, and usually further, than the brief asked for.
How we work
The journey to your different reality
Define
Effective brand strategy demands sacrifice, clarity and conviction. Whether you’re a Fortune 500 brand team or a founder looking to scale, we help you define a strategic approach your business can commit to.
Create
Our identity work is known for three things: it’s conceptually driven, it’s highly distinctive, and it’s built to scale. We create systems for brands, products and campaigns. Rebrands and refreshes. Hand-crafted and AI-powered. But never average.
Commit
The real world experience is what matters. We co-create with your in-house teams and partners across digital systems, experiences, physical spaces, packaging, everyday comms and major campaigns.
Your different reality
Brand is a long-term investment. But we don’t only imagine new futures. Our work delivers impact from day one. Practical, commercial and full of possibility. For today and tomorrow.
Life at Refract
Our culture
We work as a tight-knit team that values personal connections. This translates into how we view our work and how we treat our clients. We treat every project as one of our own, and embed ourselves in your team.
Our first client
We take Refract’s identity very seriously. The brand gets a refresh once in a while, which reflects our current obsession or creative exploration.
Our vision
Exercising creativity should not be limited by how big your team is, how many subscriptions you have and what tools you know. And we want to prove that whilst having a small team.