Morse Micro - Process breakdown

Morse Micro needed a new digital platform that could communicate a technically complex product ecosystem to multiple audiences: engineers, partners, investors, customers, and prospective hires.

The project brought product information, technical resources, applications, company content, and investor communications into one clearer, more scalable website experience.

We used a three-phase process to turn Morse Micro’s complex technical ecosystem into a clear, scalable digital platform. We started by understanding Morse Micro’s business, audiences, and key user journeys. These insights shaped the sitemap, content hierarchy, wireframes, and visual direction - balancing brand storytelling with technical clarity. We then brought the system to life in Webflow with reusable templates, CMS structures, and scalable components.

Our strategy was to serve different audiences without fragmenting the experience. Engineers needed quick access to specifications, documentation, and product comparisons; commercial visitors needed a clearer view of real-world applications; and investors, partners, and future talent needed confidence in the company’s scale, momentum, and ecosystem.

This led to a connected platform rather than a collection of pages. Products link to relevant modules, evaluation kits, resources, partners, and applications, while persistent search supports fast, technical exploration. Behind the scenes, we combined flexible CMS content with controlled components for complex information, giving Morse Micro the ability to evolve the site without compromising clarity or consistency.

Morse Micro had a sophisticated product ecosystem, but the existing website needed to make it easier for different audiences to quickly understand what the company offers, how the products relate, and where Wi‑Fi HaLow fits in real-world use.

Early discussions highlighted the importance of showing the full product breadth without hiding it behind generic navigation. One rationale was that investors should be able to immediately see the scope of the product offering as they explore the site.

The information architecture also needed to accommodate distinct content types. Product categories could not all be handled as one generic CMS experience; individual product pages needed scalable CMS structures, while chip pages required more detailed, specialised content such as tables and diagrams.

Discovery focused on turning a broad set of stakeholder needs into a clear direction for the website.

We began with an in-person workshop at Morse Micro’s office, bringing together stakeholders from across the business. The session aligned the team on audience priorities, technical requirements, content structure, and the role the new website needed to play.

It gave us direct access to the perspectives shaping the product - from engineering and documentation through to marketing, partnerships, growth, and investor readiness - and created a shared foundation for the strategy, sitemap, and user flows that followed.

We then validated the workshop outputs through stakeholder sessions across the business.

We converted these findings into testable statements and audience-specific flows. We validated how different users would potentially move through out the site

The sitemap was designed to support both browsing and search. A visitor can begin with a product, an application, or a specific technical question, then move easily into the relevant resources, partner ecosystem, and next step.

The visual direction was designed to make Morse Micro feel more modern, confident, and accessible, without losing the technical credibility expected from a semiconductor company.

We explored a spectrum of approaches, from expressive, image-led layouts and bento-style compositions to more minimal, technical systems built around linework, modular panels, and product-led detail. The final direction combined both: bold visual moments to communicate ambition and real-world impact, followed by clean, structured content that supports deeper technical evaluation.

We combined the strongest parts of the expressive and technical routes into a hybrid system.

Low-fidelity design turned the discovery insights into a practical site structure before visual styling began.

We mapped the key journeys across products, applications, support, and company content, defining what each audience needed to see first, what information should sit deeper in the experience, and how pages should connect. This included product comparison flows, documentation pathways, partner journeys, support routes, and industry-led application pages.

We used this phase to test navigation and content hierarchy early. Feedback helped refine the mega menu, make search persistent, introduce clearer cross-linking between products and resources, and simplify the top-level structure into Products, Applications, Support, and Company.

Low-fidelity design turned the discovery insights into a practical site structure before visual styling began.

We mapped the key journeys across products, applications, support, and company content, defining what each audience needed to see first, what information should sit deeper in the experience, and how pages should connect. This included product comparison flows, documentation pathways, partner journeys, support routes, and industry-led application pages.

To make a large, content-rich website feel consistent, we created a flexible design system that could scale across every part of the Morse Micro ecosystem.

The system defined the core visual language: typography, spacing, grids, colour usage, buttons, cards, navigation, imagery, and interactive states. It paired expressive brand moments with structured technical components, allowing the site to shift naturally between high-level storytelling and detailed product evaluation.

We used this phase to test navigation and content hierarchy early. Feedback helped refine the mega menu, make search persistent, introduce clearer cross-linking between products and resources, and simplify the top-level structure into Products, Applications, Support, and Company.

We designed the navigation to make Morse Micro’s breadth visible without adding friction. The mega menu gives visitors a clear view of the full product ecosystem - from product categories through to individual chip families rather than hiding key pathways behind multiple clicks.

For engineers, it supports fast browsing between chips, modules, evaluation kits, resources, and documentation. For commercial and investor audiences, it makes the scale of the product portfolio immediately visible and easier to understand.

Working with Morse Micro was a genuinely rewarding partnership. The team brought a rare combination of deep technical knowledge, clear ambition and real care for how their technology should be understood by everyone from engineers and partners to prospective customers.

That made this far more than a website project. Together, we worked through the information architecture, product hierarchy, application journeys, CMS structure, documentation experience and launch process to build a platform that could grow alongside the business. Frequent feedback, decisive approvals and an openness to test ideas meant we could move quickly without losing sight of the details.