Refract Group2026
SEO / GEO
Make your expertise easier to find.
Search strategy, technical improvements and useful content for Google and AI-assisted discovery. We connect the work to the questions buyers ask and the enquiries your business needs.
Start with how customers find and choose you
SEO helps search engines discover and understand your pages. AEO and GEO describe work aimed at visibility in AI answers. Both need credible content that addresses a real buyer question. We review the current evidence before deciding which pages or technical changes deserve attention.
- Search baselineReview Search Console, index coverage, relevant queries and the pages that already attract useful visitors.
- Technical prioritiesCheck crawl access, canonicals, redirects, internal links and the availability of important content.
- Commercial contentImprove service pages, comparisons, project evidence and answers around the decisions buyers need to make.
- MeasurementSeparate rankings, visits, referrals and qualified enquiries. Report what changed, what remains uncertain and what to do next.
The content has to earn its place
A specific explanation, a documented project or a useful tool gives someone a reason to read and reference your site. We can connect research and editorial work to the design and development needed to publish it. Morse Micro’s case study shows our work on technical information architecture; it is not a claim of a measured search uplift.
See the technical website workA programme with a clear baseline
- DiagnoseReview available search and enquiry data, then identify the commercial questions and technical obstacles.
- PrioritiseChoose pages and improvements by buyer relevance, evidence, current visibility and delivery effort.
- Publish and improveBuild useful pages, connect related content and review claims with the people who know the work.
- MeasureCompare like periods and record changes. Use findings to choose the next work, without attributing every movement to one edit.
Ways to start
Bring the website, your priority services and access to the search and enquiry data you already have.
A search and content audit
A baseline, a technical review and a prioritised page programme tied to commercial intent.
A focused implementation
Deliver an agreed group of technical fixes, service pages or evidence-led articles.
An ongoing growth programme
Publish, improve and review the work together as search and enquiry data develops.
Questions before we start
Ask usNo. A well-structured, crawlable website with useful content supports search and AI-assisted discovery. The work should be coordinated around the same audiences, evidence and commercial goals.
No. Search engines and answer systems decide what to include. We can improve access, relevance and the quality of the evidence, and report observed results without promising placement.
There is no reliable fixed timeline. Crawling, indexing, competition, existing visibility and the changes themselves all matter. We establish a baseline and review technical progress separately from traffic and enquiry outcomes.
We look at identifiable referral traffic and a documented sample of relevant prompts, recording the product, date and cited sources. A prompt sample is directional evidence, not a complete measure of everyone’s answers.
No. The work can include commercial pages, information architecture, technical fixes, original resources and project evidence. We choose the format around the user’s question and the business opportunity.
