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FAQ

Before you book a call, read this.

How we work, what it costs, who we’re right for, and what happens after you get in touch. Short answers first.

Trusted by teams from pre-seed to the S&P 100

  • Morse Micro
  • Lumos
  • Superpower
  • Managed
  • Keeyu
  • Crimson Education
  • Trusst
  • Kaizn
  • Everlab
  • Startmate

Is it a fit

Who we’re right for, and who we’re not.

  1. Teams from pre-seed to the S&P 100. What they share is a product that is hard to explain in one line, or hard to use, and a launch, a raise or a rebrand that depends on getting it right.

  2. Teams after the cheapest pair of hands for one small task. We do our best work when the brand, the product and the growth all matter, and someone in the room can make a decision.

  3. Because the work leaks between them. With one team designing and building, nothing gets thrown over a wall, and nothing comes back different to what we agreed.

  4. Hire in-house for a job you’ll need every day for years. Freelancers are fine for one isolated task. When brand, product and site have to move together, one team that already works together is faster than assembling one.

  5. We listen first. Tell us where you are, and we’ll tell you whether we’re the right team and what we’d do first, even if the answer is a smaller start than you expected.

What we do

Design, build, brand and growth: what’s in.

  1. Both. The people who design it also build it, so nothing is lost between a design file and the code.

  2. Yes, and we’d rather. We can design alongside your engineers, build with them, or take one piece of the product end to end and hand it back in a state they can keep building on.

  3. Usually. We look at what you run before we scope anything, and if something sits outside what we do well, we’ll say so rather than learn it on your time.

  4. Often not. A lot of our work sharpens what’s already there: the story, the voice, or an identity that has drifted. We’ll tell you which it is.

  5. Yes. Most of our marketing work starts from a brand that already exists. If something in it is getting in the way, we’ll say so.

  6. We make the creative: the ads, the variations and the kit they are built from. Buying the media can stay with your team or your agency.

Price

How the work is priced, and where to start.

  1. Fixed, for a defined piece of work, or as a team over time for a product or marketing that keeps moving. We agree which before we start.

  2. Usually between A$15,000 and A$100,000+, depending on how much is changing: a sharpened story at one end, a new name, identity and system at the other. We agree the price before we start.

  3. Yes, and most teams do. A product sprint, a growth audit or a positioning sprint is a fixed length with the price agreed upfront, and you keep what it produces whatever you do next.

  4. No. You pay for a defined piece of work or for a team’s time over a month, never for hours on a timesheet.

Working together

Who you’ll work with, and how you’ll see it.

  1. The designers and developers doing the work. No account manager playing telephone in between.

  2. Drafts, feedback and decisions all live in one place, so you can always see what changed and why. You’re in the work while it happens, not sitting in the audience for a big reveal at the end.

  3. Sydney and New York, so somebody is usually awake. We work with teams on both sides of the Pacific, in your tools and your hours where it matters.

  4. We can stay on and keep improving it, or hand it over with what your team needs to run it. Your call either way.

Ownership

What’s yours, and what stays that way.

  1. You do. The designs, the code, the name, the files and the documentation are yours.

  2. No. Everything is built to be handed over: documented, in your accounts and readable by the next team, whether that’s yours or someone else’s.

  3. Yes. If you need one before sharing anything private, send it over and we’ll sign it before we talk specifics.

Time

When we can start, and what speeds it up.

  1. Usually within a couple of weeks. A sprint or an audit can often start sooner, and gives the bigger piece of work a head start.

  2. It depends on how much is changing. We agree the scope and the timeline before we start, and you see the work as it happens.

  3. Technical fixes show up first; content builds over months. We tell you what to expect in your category before we start, not after.

  4. Slow decisions, more than anything: feedback that waits a week, or too many people with a vote. We’ll ask early who decides, so the work never waits on it.

Keeyu

Embedded in Keeyu’s team, designing from the real product.

“No really, I never thought we could ever have such an awesome website. I would see other brands and go, how did they do that. Now I know how: work with an awesome agency like Refract.”
JevonCEO & Founder, Keeyu
Read the case study

In their words

What clients said once the work was out in the world.

Video testimonial from Eric Fan, Founder and CEO, Lumos.

Eric FanFounder and CEO, Lumos
“No really, I never thought we could ever have such an awesome website. I would see other brands and go, how did they do that. Now I know how: work with an awesome agency like Refract.”
JevonCEO & Founder, Keeyu

Video testimonial from Helen Murdoch, Founder, DoughPro.

Helen MurdochFounder, DoughPro
“Love your work Team Refract. From the very first connection, you guys have been sparky and contemporary in your approach. I feel we're nicely walking that tightrope of pragmatism and creative cut through. Most of all...it's fun! THANK YOU for the journey travelled so far!”
AndyVP Marketing, Morse Micro

Video testimonial from Natasha Ritz, VP of Customer, Chirp.

Natasha RitzVP of Customer, Chirp
“Refract has killed it again. We call your team FEDEX because you always deliver!!”
RohithCOO, Managed

Video testimonial from Majella Campbell, CEO, Fishburners.

Majella CampbellCEO, Fishburners
“Super proud of the vision, energy & distinctive taste that went into bringing our refreshed brand to life.”
SejalGTM Lead, Trusst AI
“We love our new look and website. Thanks so much, your team smashed it.”
PollyMarketing Specialist, Kaizn

Still got a question? Ask us.

Tell us what you’re working on. We’ll tell you whether we’re the right team for it.

Most teams start with a call. Some start with a fixed-price sprint.

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The people you’d work with, from the first call to launch