Refract Group2026
Services
Marketing and growth
People can’t buy what they don’t understand.
We build the website, get you found in search and in AI answers, and keep content coming from the company and its founders, so people get what you do before the first call. It sits between the other two: brand decides what’s worth saying, and the product has to live up to what marketing says about it.
Why the company exists, and how it sounds.
Marketing and growth
Who hears about it, and how they find it.
What people actually use.
How it meets the other two
Web – Product design
The website is the first product most people use. We design it with the same care as the app, so the first click feels like the rest of it.
SEO / GEO – Voice and narrative
Search engines and AI answers repeat what you say about yourself. A clear story, written down once, gives every page the same words to be found for.
Content and socials – Naming and identity
Posts and articles are where most people meet the brand, every week. So the identity has to be built to flex, not just to launch.
Start with a growth audit.
One honest look at how people find you, what they read when they land, and where they leave. You come away knowing what to fix first, and why.
- Scope
- Your website, search presence and content
- Length and price
- Fixed, agreed before we start
- Best for
- A team doing good work that nobody is finding
How the audit runs
Find
We look at how people reach you today: search, AI answers, social and referrals, and where they should be coming from but aren’t.
You getA map of where your attention comes from
Read
We read the site the way a buyer would, and mark every page and line where the story gets lost or people leave.
You getThe pages and lines that lose people
Fix
We rank what to change by effort and effect, and draft the first changes so you can see the difference before you commit.
You getA ranked list of fixes, the first ones drafted
Plan
We write the plan for search and content: what to publish, who it’s for and how you’ll know it’s working.
You getA search and content plan, yours to keep
What we actually do.
A steady run of posts, articles and founder writing, so people hear from the company between launches and not only at them.
Editorial plan
What goes out, where and when, planned ahead instead of the night before.
Founder writing
Posts and articles in the founder’s voice, drafted with them, not for them.
Social
Short pieces for each channel, cut from the bigger ones so nothing is made once and forgotten.
The website: the one place a buyer, a hire and an investor all check before they reply to you.
Structure and copy
What each of those readers needs to find, and the words that get them there.
Design and build
Pages that look like the brand, load quickly and hold up on a phone.
Content system
A CMS your team can update without sending us a ticket.
Getting found when someone searches for what you do, and named when they ask an AI instead.
Technical
The fixes that let search engines and AI models read the site properly.
Content
Pages that answer the questions people actually ask in your category.
Reporting
Where you rank, where AI tools cite you, and what moved it.
See what we’ve built
SuperpowerSuperpower tests 100+ biomarkers from a single blood draw for $199 a year.
PrismThe rails a service firm runs on.
Morse MicroWebsite design and restructure for a semiconductor company.
CrimsonIvy League admissions, argued in public.
Mono AIAI that connects every signal into one clear view.
KaiznNo fluff. No noise.
From the blog
All posts
Questions we get asked
If yours isn’t here, ask us. We’d rather answer it before you sign anything.
Ask usEither. We can build it and hand it over, or stay on to keep it fast, found and up to date as the company changes.
Yes. Most of our marketing work starts from a brand that already exists. If something in it is getting in the way, we’ll say so.
Getting named when someone asks an AI instead of searching. It rewards the same things good search does: clear pages, clear structure and saying plainly what you do.
We do, with you. The ideas and the expertise come from your team; we turn them into posts, articles and pages that sound like the company.
Fixed, for a defined piece of work, or as a team over time for marketing that keeps going. We agree which before we start.
You do. The site, the content and everything behind them are yours.