Refract Group2026
Web
A website that does the explaining.
Website strategy, copy, design and development for technical companies and growing businesses. Help buyers understand the product, find the evidence and take a useful next step.
Build around the buyer’s next question
Refract brings the website’s structure, words, design and build into one project. We begin with who visits and what they need to decide, then map the pages, content and interactions that support that decision.
- Structure and copyA sitemap, page priorities and messages that connect the product to the buyer’s needs.
- Design and developmentResponsive pages and reusable components, with accessibility and performance considered during the build.
- Publishing workflowAgree which content your team needs to edit and choose a CMS or editing workflow that supports it.
- Launch and handoverCheck redirects, metadata, forms and key journeys. Document the publishing and maintenance responsibilities.
Technical depth with a clear way in
Morse Micro’s website needed to serve engineers, commercial visitors, partners and investors. The published process shows how audience needs shaped product relationships, technical resources, navigation and reusable page structures.
Explore the Morse Micro breakdownFrom structure to launch
- MapReview the existing pages, audiences, search data and enquiries. Identify what to retain and what needs to change.
- WriteDevelop the page hierarchy, core explanations, proof and next actions on real content.
- Design and buildCreate the page system and implement it in the agreed stack and publishing workflow.
- ValidateCheck mobile layouts, accessibility, forms, redirects and search essentials before and after launch.
Ways to start
Bring the current site, the audience you most need to reach and the commercial problem it should solve.
A website audit
A prioritised review of structure, messaging, user journeys and technical search issues.
A website project
Strategy, copy, design and development scoped around the pages and integrations you need.
Ongoing website improvement
A continuing programme of content and site improvements informed by search, usage and enquiries.
Questions before we start
Ask usYes. We review the brand assets, platform and publishing needs before recommending changes. Keeping a capable platform or an established identity can be the right decision.
Copy can be included in the scope. We work with the people who know the product and use approved claims, customer language and relevant evidence.
We agree the publishing workflow upfront. That may include CMS templates for recurring content, with training and documentation for the people maintaining it.
We inventory valuable URLs, plan redirects and check canonicals, indexability, content and internal links. We also monitor after launch. These steps manage migration risk; they cannot guarantee that rankings will stay unchanged.
The page system, content work, integrations, publishing requirements and migration complexity. We agree those boundaries and the price before the project starts.
