From Feathers to Funnels: How Refract Revamped Chirp’s Digital Presence
Refract rebuilt Chirp’s online presence from the feathers up – twelve punch-packed pages that show, tell and sell the power of Birdie, Chirp’s nested AI sales agent.
Chirp’s product was moving quickly, but its marketing site wasn’t keeping pace. Features were shipping, Birdie was getting smarter, yet the public face still reflected an earlier stage of the company. With Startmate Demo Day on the horizon, Chirp needed a site that showed a clear window into the innovation happening under the hood and matched the momentum of the platform.
- Design, from scratch: Grid-bending layouts, product-aligned swagger and micro-interactions that chirp back.
- Illustrations in the brand flock: Soft gradients, sharp beaks – a fresh visual language perched on the existing identity.
- Product strategy: We sharpened feature narratives and spotlighted Birdie’s highest-impact moves, so every capability speaks directly to the pain points sales teams feel daily.
- Webflow with muscle: Component-driven build, pristine CMS, scroll-triggered animations that load like lightning.
- Copy that closes: Punchy, benefit-first headlines and helper microcopy to push visitors down-funnel.
The new Chirp site took flight — fast. Within weeks of launch, the brand saw a 288% surge in organic traffic, driven by sharper storytelling, purposeful design, and a frictionless user journey. Each page now works as hard as the product it represents – converting curiosity into conversations and leads into live demos.
Beyond metrics, Chirp’s refreshed digital presence has become a central asset in sales and investor discussions, giving the team a confident, conversion-ready platform that scales with their momentum.
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