Crimson’s channels spoke to the right students, just not on the right beat – or in a look they could instantly recognise. Turning the tides, Refract was brought on board to tailor a powerful social engine synced to key admissions milestones and craft a unified design and storytelling standard. The goal was to ensure every post, carousel, Reel and banner oozed “Crimson”, all while delivering guidance exactly when students and families needed it.

• Admissions calendar Instagram content map: We lined up evergreen explainers against global deadlines and timely news reactions so help lands when students needed it most.
• Design language reset: New templates, motion cues and a red-gradient palette that’s unmistakably Crimson, giving every tile a family resemblance.
  
• Copy that coaches: Clear, encouraging content that turned admissions jargon into next-step advice.
  
• LinkedIn banner suite: Cohesive headers for leadership profiles and the company page, extending the refreshed look to professional channels.

Crimson’s social transformation turned rhythm into strategy – consistent visuals, timely narratives and content mapped to the global admissions cycle. Each post now delivers value at the right moment, driving engagement and reinforcing Crimson’s credibility with ambitious students and families.

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The result – cohesive storytelling and design that strengthen brand recognition and keep audiences returning for guidance, inspiration and next steps toward their dream universities.