Dickie had built serious reach through daily LinkedIn posts and a fast-growing newsletter, but there was no central home for his long-form stories, podcasts and ecosystem deep-dives. With audiences (and Google) asking for deeper content, Hype Man needed a site that matched the energy of its founder and could grow into a full media engine.

• Zero-to-one design: An editorial grid, bold typographic hierarchy and motion accents that echo the “megaphone” brand essence.
  
• Voice-true copy: We distilled Dickie’s punchy LinkedIn tone into scannable headlines, tight intros and clear CTAs.
  
• CMS built for speed: Webflow collections for stories, newsletters and resources – pre-wired so new content drops in minutes, no dev loop required.
  
• Performance and SEO foundations: Semantic markup, lazy-loaded assets and structured data give every post a ranking chance from day one.

The reimagined Hype Man site hits the same energy as the work it promotes – bold, cinematic and built for attention. A fluid, motion-led design spotlights their campaign work while keeping the focus on storytelling and results.

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The new platform gives Hype Man a credible, high-impact presence that drives inquiries and perfectly reflects their creative edge – helping clients see, hear and feel the hype.