Translating trust into pixels – a digital home for Emcorp’s next era
Refract translated Emcorp’s new identity into a fast, accessible site with crisp hierarchy, 10+ bespoke pages and dynamic templates, purposeful motion and a simple CMS that tames complex content – setting the brand up for its next era.
This was Emcorp’s first major digital refresh since launching in 2003. With the new brand in place, the brief was to translate “resilience in motion” into a modern, accessible site that can carry complex, cross-sector content at speed. The experience needed crisp hierarchies, purposeful motion and strong imagery – all powered by a simple, dependable CMS that keeps services, sectors and case studies in sync.
- Design translation and motion: Refract brought the refreshed identity to web – balanced type scale, accessible colours, a disciplined grid and purposeful motion that guides without distraction, with performance and accessibility baked in
- Information architecture: Clear pathways for services, sectors, case studies and insights so executives, operators and procurement find answers fast
- Copywriting: Plain-spoken messaging with scannable headings, helper microcopy and consistent terminology that frames capabilities around outcomes
- CMS architecture: Simple, cross-linked collections (services, sectors, case studies, insights) plus editor roles and staged publishing to keep quality high as content scales
- Discovery foundations: Clean URL taxonomy, structured data and meta hygiene to help the right audiences discover the right pages
The new Emcorp site transforms a corporate presence into a polished digital experience – refined structure, accessible navigation and content that builds authority at every scroll.
It now tells a clear story of capability and confidence – a digital home that reflects the sophistication and reliability Emcorp brings to every partnership.
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