Refract
Refract Group2026
Launch and campaigns
A new brand or market, launched in the right order.
Rebrand rollouts and market entries, and the physical side: spaces, merch and events. Brand, product and growth on one plan.
Rebrand rollout, market entry
A new brand or a new market touches everything at once: the product, the site, the sales deck, the signage. We plan it as one launch, in the right order, so nothing goes out half-changed.
Every touchpoint, in the order it changes, with an owner.
Site, product, social and press on the same day.
The long tail of templates, decks and signage nobody remembers.
Environments, merch, events
Office and event spaces, packaging and merch, designed from the same system as everything else.
Offices, stands and pop-ups.
Made for people to keep after the event.
Launches and meet-ups, from the invite to the room.
A closer look at the work
- How long does a rebrand take?Rebrand timing depends on scope, approvals and rollout. A focused refresh has fewer dependencies than a new name, identity and website. Plan the stages first.
- How much does a brand identity cost?Refract’s brand projects start at A$15k and scale to A$100k+. Identity cost depends on strategy, scope and rollout. Here’s how to compare what a quote covers.
- How to brief a design agency (with a template)A good design brief states the problem, the audience, what’s fixed, what success looks like, the budget range, the deadline and who decides. Here’s a template.