Refract Group2026
Video
Video people watch to the end.
Product demos, founder explainers and the short cuts that go everywhere else, made by the team that knows the product.
Founder explainer teardown
Send us the video your founder recorded to explain the company. We take it apart beat by beat, show you where people stop watching and why, and hand back the cut that keeps them.
Whether the first eight seconds give anyone a reason to stay.
Where the explanation turns into a feature list, and what to cut.
One clear next step, said once, at the point people are ready for it.
Video that AI answers can quote
AI assistants can quote a video through its transcript. We write each video to answer a question your buyers ask, title and describe it the way they search, and publish the transcript where it can be read.
Every video answers something your buyers search for.
Published in full, so the answer can be quoted.
Questions
No. Many demos need no shoot at all: we record them on the product itself and animate only what the screen can’t show.
It depends on the video. We agree the timeline with you before we start.
Yes. A teardown of what you have is often the best place to start.
A closer look at the work
- How to explain a technical product on your websiteLead with the problem and who has it, in your buyer’s words. Then layer the depth: a plain claim, the proof under it, and the specification one click away.
- How to plan marketing creative tests that teach you somethingA useful creative test starts with a customer question, changes a clear variable and judges the result against the outcome the campaign is meant to produce.
- What makes a good landing page?A useful landing page continues the promise that brought someone there, explains the offer, supports it with evidence and makes the next step clear.