Refract Group2026
First step
Start with one week of work.
A first piece of work is one week for a fixed $2,500, credited in full against work that starts within 60 days.
Trusted by teams from pre-seed to the S&P 100
What it can be
An audit or a sprint, usually. It can be something else, and we agree which before we start. Whatever you do next, you keep what it produces.
A product sprint
One problem, a working prototype in front of your users, and a plan for what to build next.
A UX audit
A focused review with prioritised findings, evidence and the next changes to investigate.
A growth audit
Where your attention comes from, the pages that lose it, and the first fixes drafted.
A positioning sprint
A few focused sessions to agree who you’re for, what you stand for and how you sound.
How a week runs
From the first call to the handover.
A call first
We listen first. Tell us where you are, and we’ll tell you whether we’re the right team and what we’d do first. We agree the form the week takes before it starts.
The week
The designers and developers you’d work with on a project do the work, with no account manager in between. Drafts, feedback and decisions all live in one place, so you can see what changed and why.
The handover
We hand over what we made and what we found, and say what we’d do next. Whatever you do next, you keep what it produces.
If you carry on
If more work starts within 60 days, the $2,500 comes off its price. We scope it and agree the price before anything starts.
Who it suits
The same teams we take on for any project.
A good fit
Usually companies that have raised at least a seed or Series A round. We take on earlier companies where we see a long-term partnership and value we can bring.
Not a good fit
Teams after the cheapest pair of hands for one small task. We do our best work when the brand, the product and the growth all matter, and someone in the room can make a decision.
Questions about the first week
What it costs, how the credit works and what comes after.
$2,500 for one week, fixed. We agree what the week is for before it starts.
If more work starts within 60 days, the $2,500 comes off its price, in full. If it doesn’t, you still keep everything the week produced.
You decide. If you want to carry on, we scope the next piece and agree the price before anything starts. Whatever you do next, you keep what the week produced.
No. They are the usual forms, but it can be anything that shows what we can do in a week. Tell us the problem and we’ll say what we’d do first.
The designers and developers who would do the project. No account manager playing telephone in between.
Want to start with a week?
Tell us where it’s stuck. We’ll tell you what we’d do first, and whether we’re the right team.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch