Do you talk to our customers?

If you’ll let us, yes. Won and lost buyers tell you more about your story than anyone inside.

Will it work with our CRM?

The assets live wherever your team does: HubSpot, Salesforce, Notion or a shared drive.

Yes. Every kit ends with a session walking the team through the story.

Refract Group2026

Sales enablement

The narrative, the deck and the assets your sales team reaches for, written from your best calls and your lost ones.

We listen to your best calls and your lost ones, find the story that wins, and give the team the words and the material to tell it.

The problem, the shift, and why you, built on your positioning and told in the order a buyer needs them.
One master deck, with the slides each kind of buyer needs.
One-pagers, case studies and follow-ups that match it.

We write the story first, then design the slides so a rep can give it without reading.

Fixed length, agreed before we start
The narrative
The story and the words, tested on your sales calls, with a one-page version for the team.
Fixed length, agreed before we start
The sales kit
Narrative, master deck, one-pager and two case studies, designed and ready to send.
Fixed length, agreed before we start
The launch kit
The sales kit, plus the founder video, the website story and the launch emails.

If you’ll let us, yes. Won and lost buyers tell you more about your story than anyone inside.
The assets live wherever your team does: HubSpot, Salesforce, Notion or a shared drive.
Yes. Every kit ends with a session walking the team through the story.