Refract Group2026
Blog
Website and growth guides
Technical websites, landing pages, growth audits, and getting found in search and AI answers.
6 guides
- Structuring a deep-tech website: the Morse Micro projectGrowth
Refract - What should a growth audit actually cover?Growth
Minh - What makes a good landing page?Growth
Lilian - How to plan marketing creative tests that teach you somethingGrowth
Luca - How to get your company cited by ChatGPT and AI searchGrowth Minh
- How to explain a technical product on your websiteGrowth Lilian
Questions these guides answer
One from each guide. The full answer is in the guide.
A growth audit reviews how people discover your company, what they encounter next and whether that journey produces useful commercial outcomes. It connects channel performance, website behaviour and lead quality, and ends in a prioritised plan with evidence behind it.
It depends on the decision. Keep routes that help visitors verify the offer or understand the company. Reduce distracting choices where they do not serve the task, rather than treating the removal of every link as a rule.
Either can be useful. A concept test compares complete directions. A narrower test helps investigate a particular variable. State which decision you need to make so you do not overinterpret the result.
The work overlaps: accessible pages, useful information and credible sources matter to both. GEO usually describes visibility in generated answers. It does not come with a separate, guaranteed ranking recipe.
Start with the problem it solves and who has that problem, then say what the product replaces. Keep the technical depth, but put it on later layers of the page or site so readers reach it when they want it.
Working on something like this?
Tell us where it’s stuck. We’ll tell you what we’d do first, and whether we’re the right team.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch