A position the whole team can say in one line.

Three written things: a position, a voice guide and a plan. The position is one line that says who you serve and what you do that the alternatives don’t. A made-up example, for an invented company: “Rostering for aged-care homes that run on casual staff”. The voice guide gives examples of how the company writes. The plan lists the brand work that should follow, in order.

It costs a fixed $2,500. If a larger piece of work with us begins inside 60 days, we credit the whole $2,500 to it. A brand project that follows is quoted before it begins, somewhere from $15,000 to $100,000 or more according to how much has to change.

One week. It runs as a few focused sessions with your team, with customer interviews and our writing in between. One call before the week agrees who takes part and who we can interview. A sprint is often quicker to book than a larger project.

A founder, whoever leads sales and a person who speaks with customers most days. Each gives a few hours across the week. One of them needs the authority to choose between options, because the week ends in a decision. We agree the names on the call before the week.

Start with the sprint if you are unsure. A rebrand changes the identity, and it goes better once the position is agreed. The sprint settles the position in a week, and its plan tells you whether the identity has to change at all. A story can be made sharper with the name and the look left alone. When a rebrand does follow inside 60 days, the sprint’s $2,500 is credited to it.

The rewrite looks at one screen, and the sprint looks at the whole position. For the rewrite, you send in your homepage and its first screen comes back rewritten, with our reasons. It is free, it comes back within a week and it needs no call. The sprint brings in your team and your customers, and decides what the company should say everywhere.

That is your call. The plan written during the week sets out the next pieces of work and their order. For some companies it is the fuller voice and narrative work: the position tested with buyers, then the story and the voice spec. For others it is an identity or a website built on the position.

It is the centre of it. Brand strategy is the set of decisions on who you serve, what you stand for and how you sound, and the sprint makes those decisions. A value proposition is the position stated for the buyer, and you leave with it in one line. A full messaging framework, with claims and proof ordered for each audience, is larger work and sits in voice and narrative.

Your current material and some introductions. Send the pitch deck, the website and any recorded sales calls, so we can hear how you describe the company today. Tell us who will join the sessions, and introduce us to a few customers. If buyers who picked a competitor will talk, we would like to hear from them too.

Yes. We are a Sydney studio, working between Sydney and New York. The sprint is a short run of working sessions with your team, which some would call a brand positioning workshop. It suits companies that have raised a seed or Series A round, and we take on younger ones when we can see a long partnership.