Video testimonial from Eric Fan, Founder and CEO, Lumos.
Eric FanFounder and CEO, LumosRefract
Refract Group2026
We work with US companies from New York and Sydney.
Our US clients include Superpower, Cardinal, Turbo AI and Anyway. We work from Flatiron and from our studio in Sydney. Late afternoon in New York is the next morning in Sydney, so that is when we hold calls.
- You need a lot of ads, and they all have to work.We built Superpower’s paid-social creative system: short-form ads that turn lab results into stories.
- Your brand has to hold up next to the Ivy League.We built the identity under Crimson Education, which gets students into the most selective universities there are.
- You want one team for the product and the site.We designed Keeyu’s product and website, and built its design system in code.
Start with a product sprint.
One problem, a fixed length, and a working prototype in front of your users at the end. If it’s worth building, you’ll know. If it isn’t, you’ll know that cheaper.
- One product or flow
- Fixed length
- Price agreed upfront
Audit
An audit of the product or flow as it is
Prototype
A clickable prototype of the fix
Test
What your users did with it, in their words
Plan
A build plan and estimate, yours to keep
In their words.
Eric FanFounder and CEO, Lumos“No really, I never thought we could ever have such an awesome website. I would see other brands and go, how did they do that. Now I know how: work with an awesome agency like Refract.”
JevonFounder and CEO, Keeyu
Video testimonial from Helen Murdoch, Founder, DoughPro.
Helen MurdochFounder, DoughPro“Super proud of the vision, energy & distinctive taste that went into bringing our refreshed brand to life.”
SejalGTM Lead, Trusst AI
Video testimonial from Natasha Ritz, VP of Customer, Chirp.
Natasha RitzVP of Customer, Chirp“Refract has killed it again. We call your team FEDEX because you always deliver!!”
RohithCOO, Managed
Video testimonial from Majella Campbell, Former CEO, Fishburners.
Majella CampbellFormer CEO, Fishburners“Love your work Team Refract. From the very first connection, you guys have been sparky and contemporary in your approach. I feel we're nicely walking that tightrope of pragmatism and creative cut through. Most of all...it's fun! THANK YOU for the journey travelled so far!”
AndyVP Marketing, Morse MicroQuestions
Yes. Refract is a design and growth agency working from Flatiron, New York, NY 10003, and from our studio in Sydney, Australia. We do brand identity, product design, engineering, websites and growth work for technology companies.
Yes. Our US clients include Superpower, Cardinal, Turbo AI and Anyway. For Superpower we built a paid-social creative system, and for Cardinal we designed and built the website.
Late afternoon in New York is the next morning in Sydney, so we hold calls then. We also work from Flatiron, so we can meet in person when we’re in New York.
Websites start from $15,000 and product design from $10,000 a month. An embedded team is $10,000 to $30,000 a month, and brand projects run from $15,000 to $100,000 or more. Our typical minimum is around $20,000.
Usually with a first piece of work: one week for a fixed $2,500, credited against work that starts within 60 days. It can be a product sprint, a growth audit or a positioning sprint. Tell us what you’re working on and we’ll reply within 12 hours.
Worth reading before you choose an agency
- How to brief a design agency (with a template)A good design brief states the problem, the audience, what’s fixed, what success looks like, the budget range, the deadline and who decides. Here’s a template.
- Design studio, in-house designer or design subscription?Choose a studio, in-house designer or subscription by the decisions, continuity and capacity you need. Compare the work each model can own, then the cost.
- How to plan marketing creative tests that teach you somethingA useful creative test starts with a customer question, changes a clear variable and judges the result against the outcome the campaign is meant to produce.
In New York? Let’s meet.
Or tell us what you’re working on. We reply within 12 hours.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch