Video testimonial from Eric Fan, Founder and CEO, Lumos.
Eric FanFounder and CEO, LumosRefract
Refract Group2026
Our studio is in St Leonards, Sydney. We work with companies in Australia and the US.
The same team does the brand, the product and the website. We also work from Flatiron in New York, and our US clients include Superpower and Cardinal.
- You want to sit in a room with the people doing the work.We began Morse Micro’s website with a workshop at their office.
- Your story is an Australian one.We designed the identity for Folklore Ventures’ State of Australian Startup Funding report.
- You’re selling in the US as well.We built Superpower’s paid-social creative system: short-form ads that turn lab results into stories.
Start with a growth audit.
We look at how people find you, what they read when they land, and where they leave. You come away knowing what to fix first, and why.
- Site, search and content
- Fixed length
- Price agreed upfront
Find
A map of where your attention comes from
Read
The pages and lines that lose people
Fix
A ranked list of fixes, the first ones drafted
Plan
A search and content plan, yours to keep
In their words.
Eric FanFounder and CEO, Lumos“Love your work Team Refract. From the very first connection, you guys have been sparky and contemporary in your approach. I feel we're nicely walking that tightrope of pragmatism and creative cut through. Most of all...it's fun! THANK YOU for the journey travelled so far!”
AndyVP Marketing, Morse Micro
Video testimonial from Helen Murdoch, Founder, DoughPro.
Helen MurdochFounder, DoughPro“No really, I never thought we could ever have such an awesome website. I would see other brands and go, how did they do that. Now I know how: work with an awesome agency like Refract.”
JevonFounder and CEO, Keeyu
Video testimonial from Natasha Ritz, VP of Customer, Chirp.
Natasha RitzVP of Customer, Chirp“We love our new look and website. Thanks so much, your team smashed it.”
PollyMarketing Specialist, Kaizn
Video testimonial from Majella Campbell, Former CEO, Fishburners.
Majella CampbellFormer CEO, Fishburners“Refract has killed it again. We call your team FEDEX because you always deliver!!”
RohithCOO, ManagedQuestions
Yes. Refract is a design and growth agency at Shop 1, 1 Marshall Ave, St Leonards NSW 2065. We do brand identity, product design, engineering, websites and growth work for technology companies, and we work with clients in the US as well as Australia.
Yes. We work with companies elsewhere in Australia and in the US, including Superpower and Cardinal. We can also run a workshop at your office, as we did at Morse Micro’s.
With us, websites start from $15,000 and product design from $10,000 a month. An embedded team is $10,000 to $30,000 a month, and brand projects run from $15,000 to $100,000 or more. Our typical minimum is around $20,000.
Usually with a first piece of work: one week for a fixed $2,500, credited against work that starts within 60 days. It can be a product sprint, a growth audit or a positioning sprint. Tell us what you’re working on and we’ll reply within 12 hours.
Yes. We work on any platform and prefer custom sites in Next.js and Nuxt. We built Morse Micro’s website in Webflow.
Worth reading before you choose an agency
- How to brief a design agency (with a template)A good design brief states the problem, the audience, what’s fixed, what success looks like, the budget range, the deadline and who decides. Here’s a template.
- How much does a brand identity cost?Refract’s brand projects start at $15k and scale to $100k+. Identity cost depends on strategy, scope and rollout. Here’s how to compare what a quote covers.
- Who does product design for B2B SaaS in Australia?Twelve studios in Australia, ours included, show product design for B2B software on their own sites. How we checked, what each offers and which publish a price.
Come and see us in St Leonards.
Or tell us what you’re working on. We reply within 12 hours.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch