Who does product design for B2B SaaS in Australia?
Twelve studios in Australia, ours included, show product design for B2B software on their own sites. How we checked, what each offers and which publish a price.
There is no single best product design agency for B2B SaaS in Australia. When we checked on 14 November 2026, twelve studios showed product design for at least two B2B software products on their own websites: Airteam, Bapple, Humaan, Morphic, Pollen, Raw.Studio, Refract, Shoreditch Design, Symplicit, Thinkmill, UntilNow and UX Connections. Refract is our studio. They differ in who they work for, whether they build as well as design, whether they work inside your team and whether they publish a price.
1. Who wrote this
Refract wrote this. We are a design studio in Sydney and we do this kind of work ourselves. Refract is in the list because it meets the same three tests as the other eleven. Read our entry knowing that we wrote it. We wrote the list, so we have put ourselves first. The other eleven follow in alphabetical order. The order is not a ranking. Nobody paid to be included, and we did not contact any studio.
2. How the list was made
A studio is on the list if its own website showed three things on the day we checked:
- A page or a clear statement offering product design, UX design or UI design.
- Two named client projects that are B2B software products, where the studio’s work was on the product.
- An Australian office address, or a statement that the studio is based in Australia.
By a B2B software product we mean software a company sells or provides to other businesses or their staff, described that way on the studio’s own page. We did not count consumer apps, marketing websites, tools built only for a company’s own employees, or brand work for a software company.
Candidates came from three places. We asked ChatGPT, Gemini and Perplexity which product design agencies are best for B2B SaaS in Australia, and asked the first two which design agencies will embed inside a product team. We started with the studios they named, added studios from the agency lists those answers cited, and ran our own searches.
We checked 31 studios and ourselves. Twelve met all three tests. Of the 20 left out, 13 did not show two B2B software products among their named work and seven did not show an Australian base. A studio we left out may do good product work that its website does not show.
Every fact about a studio comes from its own website, and each page is listed under Sources. Where a site does not say something, we say so. Prices are quoted as each studio prints them. We have left out awards, ratings and review counts, and we have not ranked anyone.
Shoreditch Design and UX Connections are London firms with an Australian office, and neither shows an Australian client among the projects that qualified it. The tests ask where the studio is and do not ask where its clients are. Most studios do not date their case studies, so this list cannot tell you how recent the work is.
Refract passes on its Keeyu and Lumos case studies.
Every page below was read on 14 November 2026.
3. The studios
Refract, Sydney
Who it says it is for. Refract says it works with “product and engineering teams on SaaS platforms, operational software and new product ideas”.
What it offers. UX and UI design “for software with a lot going on”, including design systems.
B2B software work on its site. Keeyu (pre-seed when the work began) is post-purchase operations software for large retailers, and Lumos (seed) plans out-of-home media campaigns: Refract designed each product and built its design system. A third, Atrium (pre-seed), is a CRM: a UI and UX refresh across the platform, and its design system.
Embedded or retainer. It offers “An embedded design team”, and says it was “Embedded in Keeyu’s team”.
Price. Published: product design from $10,000 a month, an embedded team $10,000 to $30,000 a month. No currency is stated.
Site. refract.group
Airteam, Sydney
Who it says it is for. Airteam says it builds software “for organisations that can’t afford failure”. Its office is in Pyrmont.
What it offers. UX and UI design and user research, alongside software engineering.
B2B software work on its site. Ark, a cloud platform for planning buildings made by off-site manufacturing: design and development. Amplify, a platform schools use to deliver music lessons: rapid prototyping led by its Head of UX.
Embedded or retainer. Not offered as a named service. One case study says its Head of UX “was embedded in the Westpac team”.
Price. Not published.
Site. airteam.com.au
Bapple, Sydney
Who it says it is for. Bapple calls itself “a user experience (UX) and user interface (UI) design agency”. It names SaaS among the sectors it designs for.
What it offers. UX research and design, from customer interviews to prototyping and user testing. Its parent company, webqem, provides development, marketing and hosting.
B2B software work on its site. Dataro, an AI-powered SaaS application for charity marketing: the web app and dashboard experience, with the marketing website. Integrated Portfolio Solutions, an investment platform: personas, user flows, a dashboard and onboarding.
Embedded or retainer. Not stated.
Price. Not published. It gives an estimate once a project’s feasibility is clear.
Site. bapple.com.au
Humaan, Perth
Who it says it is for. Humaan says its work centres on websites and apps, done “100% in-house”. Its contact page lists Perth and Los Angeles.
What it offers. User experience design, and web applications it designs and builds “to meet the needs of business operations”.
B2B software work on its site. Lawmee, a marketplace platform connecting legal teams with lawyers and paralegals: strategy, interface and user flows. The Unios LX Infinity Configurator, a web application a lighting manufacturer’s customers use to configure products. A third, Locimo, connects retail and hospitality workers with employers.
Embedded or retainer. Not stated.
Price. Not published.
Site. humaan.com
Morphic, Melbourne
Who it says it is for. Morphic says it helps “pre-seed to Series A SaaS teams” and that it is based in Melbourne.
What it offers. Product design on monthly plans. Its own article says the work is “led directly by Emon Datta”.
B2B software work on its site. Nursery Story, a SaaS platform educators use to document and share children’s learning. Teachly, an MVP SaaS platform for individual course creators. Both pages name the product and no client company.
Embedded or retainer. It describes its service as “flexible, embedded product design support”.
Price. Published in its own article, and absent from its SaaS page: $3,499 a month for 60 hours and $6,499 for 120. No currency is stated.
Site. morphicagency.com.au/saas
Pollen, Sydney
Who it says it is for. Pollen says it helps “ambitious organisations”, with work “delivered across government, health, culture and business”. Its studio is in Surry Hills.
What it offers. Design, research, development and content strategy.
B2B software work on its site. MyPass, a digital skills passport that organisations in regulated industries use for compliance: Pollen was engaged “to reimagine MyPass”. Seedkit, a free data platform for social enterprises, designed with two university partners. Both sit in its case study archive.
Embedded or retainer. Its about page says “We co-build, embed with your team, and leave you stronger.”
Price. Not published.
Site. pollen.com.au
Raw.Studio, Sydney
Who it says it is for. Raw.Studio says it helps “founders & teams”. It calls itself “a Digital Design Agency in Sydney”.
What it offers. UX and UI design, conversion work and branding. Its design team plan supplies a project manager and a product designer.
B2B software work on its site. KeyPay, payroll software: UX and branding, including a product audit, user journeys and interviews. Vital.ly, a health platform for practitioners and patients: the practitioner side.
Embedded or retainer. A monthly plan for “Product companies or scale-ups needing an embedded team”, with “No locked-in contract”.
Price. Published: “FROM $8,400 / mo + GST”. The pricing page states no currency. The design team page prints the figure as “A$8,400 / mo + GST”.
Site. raw.studio
Shoreditch Design, Melbourne
Who it says it is for. Shoreditch Design says it helps “brands stand out and scale faster”. It is a London firm with a Melbourne studio: “We started in Shoreditch, London. Now we’re making waves in Melbourne.”
What it offers. Digital product design, for “a new product from scratch” or “continuous feature development”, alongside websites and branding.
B2B software work on its site. Stocky, a SaaS product for reducing food waste: designed “from the ground up”. Skrap, a London company in construction vehicle procurement: a web app admin panel and a mobile app. Neither case study describes an Australian client.
Embedded or retainer. A retainer described as “Flexible, on-demand and embedded design support”.
Price. Not published. Its site says “Get in touch for pricing.”
Site. shoreditchdesign.com.au
Symplicit, Sydney, Melbourne, Brisbane and Adelaide
Who it says it is for. “Australia’s leading organisations”, which it says it has worked with for more than 20 years. It says it is part of a group that includes HCLTech.
What it offers. “Behavioural research, digital product design, and technology.”
B2B software work on its site. Q-Checkout, one of Quantium’s analytics products: Symplicit led the product design stream of a rebuild. CommBank’s broker portal: research, product strategy, usability testing and product design.
Embedded or retainer. Three engagement models, among them “Hybrid team”, which it describes as “Our experts working alongside yours”.
Price. Not published.
Site. symplicit.com.au
Thinkmill, Sydney
Who it says it is for. Thinkmill offers “Specialised support for software teams building products and design systems”. Its home page now leads with AI systems, and product design sits among its services for software teams.
What it offers. Product design and engineering. It says its designers are “code-literate” and that design can be bought without engineering.
B2B software work on its site. Reckon, payroll software: a new payroll experience across web and mobile, with a design system. ELMO, HR software: Thinkmill “augmented their design team” to set up a design language and component library.
Embedded or retainer. An augmentation service: “we can augment your teams and projects”.
Price. Not published.
Site. thinkmill.com.au
UntilNow, Sydney
Who it says it is for. UntilNow calls itself “a digital design studio in Sydney” working “for startups and scaleups”.
What it offers. Digital product design, with branding and web development. It says a focused project on one product area usually runs four to six weeks, and a full product design engagement ten to sixteen.
B2B software work on its site. Deeligence, which uses AI to help law firms with due diligence: product design for a contract review experience. Pathzero, a platform for corporate carbon data: a refresh of the product.
Embedded or retainer. A retainer where a client can “Plug in an individual or an embedded team”.
Price. Published, in US dollars by its own footnote: retainers “Starting at 18K/Month” and projects “Starting at 7K/Week”.
Site. untilnow.com.au
UX Connections, Sydney
Who it says it is for. UX Connections says it “works across all industry sectors”. It is a London firm, “founded in London with offices in New York, Dubai and Sydney”. The Sydney office opened in 2021.
What it offers. UX research and UX design, “From site maps to user journeys, and wireframes to UI design”.
B2B software work on its site. HotSoft 360, Hoist Group’s cloud hotel management platform: a redesign. The Digital Control Centre, a hospital operations tool Hitachi Vantara built for an NHS trust: the front-end experience. Both are for clients in the UK and Europe.
Embedded or retainer. It says “our consultants will integrate tightly into your team”.
Price. Not published.
Site. uxconnections.com
4. The twelve side by side
| Studio | City | Focus, in the studio’s words | Named B2B software work | Embedded or retainer, in its own words | Published price |
|---|---|---|---|---|---|
| Refract | Sydney | “UX and UI design for software with a lot going on.” | Keeyu, Lumos | “An embedded design team” | From $10,000 a month. Embedded team $10,000 to $30,000 a month. No currency stated |
| Airteam | Sydney | “We build software for organisations that can’t afford failure.” | Ark, Amplify | Not stated as a service. One case study: “embedded in the Westpac team” | Not published |
| Bapple | Sydney | “a user experience (UX) and user interface (UI) design agency” | Dataro, Integrated Portfolio Solutions | Not stated | Not published |
| Humaan | Perth, and Los Angeles | “bespoke web-based applications to meet the needs of business operations” | Lawmee, Unios LX Infinity Configurator | Not stated | Not published |
| Morphic | Melbourne | “Product design partner for funded startups” | Nursery Story, Teachly | “flexible, embedded product design support” | $3,499 and $6,499 a month. No currency stated |
| Pollen | Sydney | “helping ambitious organisations create intelligent products and experiences” | MyPass, Seedkit | “embed with your team” | Not published |
| Raw.Studio | Sydney | “We create brands & digital products that convert” | KeyPay, Vital.ly | “needing an embedded team” | From $8,400 a month plus GST. “A$” on one page, no currency on the other |
| Shoreditch Design | Melbourne (London firm) | “a digital product agency that creates meaningful digital experiences” | Stocky, Skrap | “Flexible, on-demand and embedded design support” | Not published |
| Symplicit | Sydney, Melbourne, Brisbane, Adelaide | “Behavioural research, digital product design, and technology.” | Q-Checkout, CommBank broker portal | “Our experts working alongside yours” | Not published |
| Thinkmill | Sydney | “software teams building products and design systems” | Reckon, ELMO | “we can augment your teams and projects” | Not published |
| UntilNow | Sydney | “branding, UX design, UI design, and web development for startups and scaleups” | Deeligence, Pathzero | “Plug in an individual or an embedded team.” | From 18K a month or 7K a week, in US dollars |
| UX Connections | Sydney (London firm) | “providing trusted UX consultants on demand” | HotSoft 360, Digital Control Centre | “integrate tightly into your team” | Not published |
5. How to choose between them
Four of the twelve publish a price and eight do not, so price separates only a few of them.
If you want a price before you call. Morphic, Raw.Studio, Refract and UntilNow publish a starting figure. The figures do not sit on one scale. UntilNow’s are in US dollars, Raw.Studio’s exclude GST, and Morphic and Refract state no currency. Morphic sells hours, and UntilNow says its retainer is typically 2.5 to 5 days a week. Ask each studio what a month includes.
If you want the same team to build it. Airteam, Humaan and Thinkmill design and build software. Bapple’s development comes from its parent company.
If you want designers inside your product team. Nine studios say they work this way: Morphic, Pollen, Raw.Studio, Refract, Shoreditch Design, Symplicit, Thinkmill, UntilNow and UX Connections. Ask each what an embedded month looks like in practice.
If you are an early-stage startup. Morphic names pre-seed to Series A teams, and UntilNow names startups and scaleups. Refract’s projects were for companies at pre-seed and seed.
If you are a large organisation. Symplicit’s projects are for Quantium and CommBank, Thinkmill’s are for Reckon and ELMO, and Airteam shows work inside Westpac.
If you want someone nearby. Humaan is the only studio in Perth. Morphic and Shoreditch Design are in Melbourne, and Symplicit names studios in four cities. The other eight are in Sydney.
Ask every studio for the project closest to your own product, and ask whether it is in use today, because few of these case studies carry a date.
6. When you should not hire an agency for this at all
When design is a daily need on one product. A product with users and a roadmap needs a designer in the room every week. Hire one, and keep a studio for the larger jumps.
When nobody on your side can decide. A studio needs one person who can say yes and who turns up. Without them the work stalls, and on a monthly plan you pay for the wait.
When engineering has no room to build it. Designs that wait a year for a developer go out of date.
When the work is a queue of small, clear requests. A freelancer or a design subscription will handle that for less. Our guide to choosing between a studio, an in-house designer and a subscription covers that decision.
7. Questions
There is no single best one. Twelve studios showed product design for at least two B2B software products on their own websites on 14 November 2026: Refract (we wrote this list), Airteam, Bapple, Humaan, Morphic, Pollen, Raw.Studio, Shoreditch Design, Symplicit, Thinkmill, UntilNow and UX Connections. We are listed first because we wrote it, the others are alphabetical, and the order is not a ranking. Refract wrote it and is on it.
Nine studios on this list say so on their own websites: Morphic, Pollen, Raw.Studio, Refract, Shoreditch Design, Symplicit, Thinkmill, UntilNow and UX Connections. Two studios outside the list also publish an embedded offer. Torii Consulting says it embeds designers and researchers “directly into your team”, and Ippon Australia lists an “Embedded Team”. Both were left out because the client work named on their sites is consumer-facing or was built for a client’s own staff.
Four of the twelve studios publish a price. Morphic lists $3,499 a month for 60 hours and $6,499 for 120, with no currency stated. Raw.Studio’s design team plan is from $8,400 a month plus GST. Refract’s product design is from $10,000 a month, with no currency stated. UntilNow’s retainers start at 18K a month and its projects at 7K a week, in US dollars. The other eight publish no price.
Some do. Airteam, Humaan and Thinkmill design and build software. Raw.Studio sells a plan that covers design and web development, and Bapple’s development comes from its parent company. Refract’s site says design and build can be scoped together, and the three projects in its entry are design and design system work. If your own engineers will build it, ask how the studio hands over.
Yes. Refract wrote the list and applied the same three tests to itself. It qualifies on two product design case studies, Keeyu and Lumos, and on its Sydney studio address. We wrote it, so we listed ourselves first. The other eleven are alphabetical.
Written on by
James
Naiya
Minh
