Brand, product and growth for B2B software companies.

Yes. Refract is a studio in Sydney, Australia, and we design B2B software. For Keeyu, which had raised its pre-seed round when we started, we designed the product from inside the team and built its design system. For Lumos and Managed, both at seed stage, we designed the product and built the design system. For Atrium, a pre-seed CRM for founders and salespeople, we refreshed the interface across the platform and built its design system. Product design starts from $10,000 a month.

Yes. At Keeyu we were embedded in the product team and designed from the real product. We began in their staging environment and worked in weekly sessions with their product and engineering team. An embedded team costs from $10,000 to $30,000 a month.

Yes. The same team does product design, brand and the website. Our work with Keeyu covered product, web and motion.

With a small first piece of work, so you can see how we work before a bigger scope. Often that’s a UX audit or a product sprint. A sprint takes one problem, puts a working prototype in front of your users and ends with a plan for what to build next. On Lumos we began by auditing the planning and buying tool screen by screen.

Yes. Atrium’s product worked, but it had grown one component at a time and the small inconsistencies had added up. We audited the whole interface, sorted what was there into reusable parts and built shared patterns that carry their interaction states. We also built the design systems for Keeyu, Lumos and Managed, in code.