One design system for every page of your report.

We design it. The research, the words and the numbers come from you and stay yours. On the State of Australian Startup Funding report, the content was Folklore Ventures’ and the identity was ours. What design adds is the order a reader meets things in, and one visual language from the cover to the last table.

Either, or both. Tell us before we start, because the page size, the binding and the way links behave all change the layout. For both, we design one system and prepare a file for each. We supply print-ready files, and your printer quotes and prints.

We redraw every chart and table from your figures, in one style. You send the spreadsheet or the numbers behind each one, and you check each chart against its source before sign-off. The identity we made for Folklore Ventures’ report holds a hundred and thirty pages of data in one visual language, with its own palette and icon set.

You get a fixed price for an agreed scope before we begin. It follows the number of pages, the number of charts and tables to redraw, whether there is a print edition and how final the copy is. To see a direction first, you can buy one week for $2,500. If the full report goes ahead within 60 days, the $2,500 is deducted from its price.

It depends on the report, and the dates are set with you before we begin. The state of the copy matters most, because pages set from a draft are set again when the draft changes. The number of charts and the number of people signing off come next. If there is a publication date, tell us on the first call.

The copy, the data and your brand files. The copy should be final or close to it, with the chapter order settled. For each chart we need the numbers behind it. Brand files means logos, fonts and any guidelines. We also ask for one person who gathers your team’s comments, so edits from several authors reach us as one list.

Yes. We work from your guidelines and add what a long document needs that they may not hold, such as a chart palette, table styles and a type hierarchy for dense pages. A publication with its own name can also carry its own identity. Folklore Ventures’ funding report does: the identity we designed is the report’s own.

The finished report as files you can publish, and the files it was made from. That means a PDF for the screen, print-ready files where there is a print edition, and the source files with the styles and chart templates in them. All of it belongs to you. Any font or image licensed from a third party is listed separately.

Yes. The studio is in Sydney, and we work between Sydney and New York. The report we can show is the State of Australian Startup Funding, which Folklore Ventures publishes each year. We designed its identity: one idea held through a hundred and thirty pages of funding data. A white paper, an ebook or a research report is the same job at a different length. Crimson Education’s case study pictures an ebook cover and a brochure in the identity we designed for it.