Folklore
Folklore Ventures backs Australian startups, and every year they publish the State of Australian Startup Funding report, the record of where the country’s venture money actually went. Across a hundred and thirty pages of it, the challenge became finding a way to hold that much data in a language that felt cohesive, striking, and as forward-looking as the companies inside it.
Nature, and the technology under it
Australia is known for its nature, but what about our emerging cutting-edge technology? We wanted to put that tech-forward energy into the picture Australia has of itself, and what portrays this land better than the diversity of our biomes?
Growth pushing through the picture
Australia’s unique wildlife and striking environmental contrasts are how this country pictures itself, so that is the language we chose, and then we broke it. Bold colour carries the vibrancy of Australia, and the pixelation carries the sprouts of technological growth and frontier development pushing through it. We want to inspire, but also to make people uncomfortable. Nature as Australia’s symbol is a beautiful thing, and underneath it sits a stagnancy most Australians are so used to that they don’t question it.
Reflection
It’s been a great pleasure to partner with Folklore Ventures and support the Australian startup community. Carrying one idea across a hundred and thirty pages only works if the system is settled before the first spread, and Folklore backed that from the start. Their passion and our bold vision made us a great match.