Refract Group2026
GEO and AEO
Be easier for an AI answer to find and cite.
GEO and AEO mean being named or cited when a buyer asks an AI assistant. We check what assistants can reach, fix what they read about you and measure with a fixed set of prompts. It starts with a one-week audit for $2,500.
Three names for one piece of work
GEO, AEO and AI SEO describe one aim: your company named or cited when a buyer asks ChatGPT, Perplexity or Google’s AI features a question you can answer. We work on the website and profiles you already have, and we promise no citation. Our studio is in Sydney, Australia, and we work between Sydney and New York with companies that sell technical products to other businesses.
Whether search and AI crawlers can reach your pages, and whether the pages you want found are open to indexing.
The same name, one-line description and category on your site and on every profile you control.
The pages buyers land on, rewritten so the answer sits in the opening lines, with structured data that matches the visible text.
A fixed list of questions your buyers ask, run on a schedule, recording whether your company is named and every source the answer cites.
In short
What you get
A dated baseline of what assistants say when asked your buyers’ questions, with the sources they cite. Then crawler access and indexing checked, one company description in place, the key pages rewritten and structured data that matches them.
What it costs
The first step is a growth audit at $2,500 for the week, and that sum comes off anything larger begun within 60 days. Fixes or pages beyond it are priced up front. A content and search retainer costs from $10,000 to $30,000 a month.
How long it takes
The audit is one week, and the fixes after it have a timeline agreed before they start. We put no date on results, because which sources an assistant uses is its own decision.
When it’s not a fit
You need a promised citation or a promised ranking, which nobody can honestly sell. You want one file or one tag to do the work. Or nobody at the company can decide how it should be described.
The order the work goes in
Read what we did on our own siteRecord a baseline
We write down the questions your buyers ask and save what each assistant answers today, with the date. Later answers are compared against it.
Fix access
Crawlers are allowed in robots.txt and at the CDN, and pages left out of the index by mistake are put right. This step needs whoever runs your hosting.
Settle the description
One description of the company at two or three lengths, used word for word on the site and your profiles. The people who run the company decide it.
Rewrite the key pages
We start with the few that answer a buying question: what you do, who it is for and what it costs. Structured data follows once the copy is settled.
Run the panel again
We ask the same questions in the same words, each in a new signed-out chat, and report what changed and what a sample of prompts cannot show.
Where this leads
Questions about GEO and AEO
Less than the name suggests. Most of the work is SEO: pages a crawler can reach, indexing and content that answers the question. What we add is one consistent description of the company wherever it appears, and a way of measuring answers that vary by session and by day.
Nobody can make an assistant recommend you, and we will not promise it. What you can do is make your site an easy and accurate source. We check that crawlers can reach your pages, get them indexed, settle one description of the company and rewrite the pages that answer what buyers ask.
With a fixed panel of prompts. We write the questions first and keep the wording unchanged. Each goes into a new signed-out chat, with web search on and without naming your company first. We record the product, the date, whether you were named and every source cited. Each result is an observation from one session on one day, and we report it as that.
There is no timeline we can honestly give. The audit takes a week and the fixes are scoped with dates. Whether an assistant changes its answer, and when, is outside anyone’s control. We changed our own site in November 2026, and it is too early to say what that has done.
Neither is a shortcut. Google’s guide to its generative AI search features, published in May 2026, says no special schema markup and no new machine-readable file is needed to appear in them. That guide covers Google only. We add structured data because it describes a page accurately. We treat llms.txt as unproven: our own site keeps one as a directory of its pages, and we do not sell it as a route to citations.
A citation, a ranking, a date or a fixed position in an answer. Search engines and assistants choose their own sources. What we commit to is the work: the access checks made, the description written and placed, the pages rewritten and the panel recorded with its dates.
A baseline first: what assistants such as ChatGPT, Perplexity and Gemini answer today to the questions your buyers ask, saved with the date and the sources cited. Then the changes themselves, from crawler access to rewritten pages. Then the panel run again, so the two can be compared.
It starts with a growth audit, one week for $2,500, credited in full if more work follows within 60 days. After that, a defined set of fixes or pages is priced before it begins. Ongoing content and search work is a retainer, from $10,000 to $30,000 a month.
Three people: whoever runs your hosting, because crawler access is changed there, someone senior enough to settle how the company is described, and someone close to sales who knows what buyers ask before they get in touch. We also need read access to your search data and a list of the profiles you control.
Yes. Our studio is in Sydney, and AI SEO is another name for what this page calls GEO and AEO. Our example is our own site: in November 2026 we checked crawler access and indexing, added structured data, put one description of the studio on our profiles and kept an llms.txt as a directory.
A closer look at the work
- How to get your company cited by ChatGPT and AI searchNobody can guarantee an AI citation. You raise the odds with pages that answer questions directly, crawlers let in, and one consistent description of you.
- What should a growth audit actually cover?A growth audit connects acquisition, website behaviour and lead quality, then identifies where the next useful change belongs. Start with the customer journey.
- How to explain a technical product on your websiteLead with the problem and who has it, in your buyer’s words. Then layer the depth: a plain claim, the proof under it, and the specification one click away.
Want to know what AI assistants say about you?
Send us your site and the questions a buyer asks before choosing a company like yours.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch