Refract Group2026
Growth audit
See where buyers find you and where they leave.
A growth audit is one week on how people reach your company and what your website does with them. You get ranked findings, the first fixes drafted and a search and content plan. It costs $2,500, taken off work that follows within 60 days.
A website, SEO and content audit in one week
Buyers ask for this as a website audit, an SEO audit, a content audit or a conversion audit. Ours follows the route from a search, an AI answer, a post or a referral to an enquiry, and finds where it breaks. Our studio is in Sydney, Australia, and we work between Sydney and New York with B2B companies, usually after a seed or Series A round.
Search, AI answers, social and referrals, set beside the places buyers should be finding you and are not.
Indexing, the sitemap, titles, internal links, old addresses and structured data. Each check has a yes or no answer.
We go through it as a buyer would, on a phone as well, and mark each page and line where the story is lost.
Findings ranked by effort and effect, with the first changes drafted so you can set them beside what is live.
In short
What you get
A map of where your visitors come from, findings in the order we would fix them, the first fixes drafted and a plan for search and content. Each finding names the page, the evidence, the change and its measure.
What it costs
$2,500 for the week, fixed. It is one form of our first piece of work, so the whole amount is deducted from a project or retainer with us that begins within 60 days. You keep the findings whatever you decide.
How long it takes
One week of work. It can often begin sooner than a larger project, once we have access to the site, the analytics and the search data.
When it’s not a fit
You can already name the single fault. A new site is about to replace this one. The offer is still being rewritten each month. Or nobody has time to act on a list of findings, in which case it goes stale.
What happens in the week
Read what a growth audit should coverPick the question
A call settles the commercial question: too few of the right visitors, visitors who leave, or enquiries that go nowhere. Access to search data is arranged then.
Trace the routes in
We map how people reach you now, channel by channel, and note which steps leave data and which exist only in someone’s notes.
Check, then read
The yes or no checks come first, such as indexing and redirects. The slower read of each page a buyer lands on comes after.
Rank and draft
Repairs are separated from ideas that need a test. Each finding names the problem, the evidence, the change and its measure, and the first fixes are drafted.
Hand over the plan
We walk your team through the findings and the plan for search and content. Both are yours to act on, with us or without.
After the audit
Questions about a growth audit
It is both, and a content audit as well. It runs the technical checks of an SEO audit, reads the pages as a website or conversion audit would and reviews what you publish. It does not cover your ad accounts, your sales follow-up or the product behind the login.
Yes, the part that decides whether a page can be found. We check that the pages you want found are open to indexing and in the sitemap, that each title says what the page is and that old addresses lead somewhere. On our own site in November 2026 these checks found signed-off service pages still marked noindex.
A map of where your attention comes from today and a list of findings in the order we would fix them. Each finding gives the page, the evidence, the proposed change and how to measure it. The first fixes are drafted, and a plan for search and content says what to publish and who it is for.
$2,500 for one week, fixed. A growth audit is one form of our first piece of work, so if a project or a retainer with us starts within 60 days, the $2,500 is credited in full against it. If nothing follows, you still keep everything the week produced.
One week. We agree the question on a call first and arrange access to your search data and analytics, and an audit can often begin sooner than a larger project. An audit of a very large site or of several markets would take longer, and we would scope and price that before starting.
Read access to your search data, your analytics and the site itself. Search data usually means Google Search Console. Enquiries recorded by source help, and so does a conversation with whoever takes sales calls. Where tracking is incomplete we note the gap and work from what exists. Nothing on the live site changes during the week.
They cover different stretches of the same route. A growth audit covers how a buyer finds you and what your website does before they enquire or sign up. A UX audit starts after that point: it follows one journey inside your product and lists what gets in the user’s way. Each is one week for $2,500.
A checker tests what a machine can test, one page at a time, and knows nothing about your buyer. We run those checks too. Then we read your search data, go through the site as your buyer would, rank the findings by effort and effect and draft the first fixes.
You decide. Your own team can make the fixes from the findings. If you want us to do the work, a defined set of fixes or pages is priced before it begins, a website project starts from $15,000 and a content and search retainer runs from $10,000 to $30,000 a month. The $2,500 comes off whichever starts within 60 days.
Yes. Our studio is in Sydney and the audit is made for B2B companies, usually ones that have raised a seed or Series A round. The audit we can show you is our own: in November 2026 we audited refract.group and published what we found and changed. A site with very little traffic can still be checked for findability.
A closer look at the work
- What should a growth audit actually cover?A growth audit connects acquisition, website behaviour and lead quality, then identifies where the next useful change belongs. Start with the customer journey.
- How to get your company cited by ChatGPT and AI searchNobody can guarantee an AI citation. You raise the odds with pages that answer questions directly, crawlers let in, and one consistent description of you.
- What makes a good landing page?A useful landing page continues the promise that brought someone there, explains the offer, supports it with evidence and makes the next step clear.
Not sure why the website brings in so few enquiries?
Send us the site and tell us which buyer you want more of.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch