Refract Group2026
Embedded design team
Our designers in your sprints, by the month.
An embedded design team is our designers working inside your product team, on your board and in your reviews. You pay by the month, from $10,000 to $30,000, and change the team as the work changes.
In short
What you get
Our designers working inside your product team, on your board, in your reviews and in staging. You deal with the people doing the work. The designs, the files and the components they make belong to you.
What it costs
From $10,000 to $30,000 a month. Where you sit in that range is agreed before the first month, along with who is on the team. To try us first, one week of work costs a fixed $2,500.
How long it takes
There is no set length. The team runs by the month for as long as it’s useful, and any minimum term or notice is agreed before it starts. We can usually begin within a couple of weeks.
When it’s not a fit
You have one project with a clear end, which is better scoped and priced as a project. Or you have a queue of small requests in a settled style, which is what a design subscription is for.
How it runs, month to month
Read how a studio, a hire and a subscription compareAgree the terms
On a call we settle what the team works on first, who is on it and the price. Any minimum term, notice and hours of overlap are agreed here too.
Start in the product
We ask for a login to staging and learn how the product behaves before we propose anything. Our work with Keeyu began this way.
Share work early
Each problem gets a direction your team can react to while it is still cheap to change.
Review every week
We go through the designs with product and engineering, check what has been built in staging and refine before moving to the next problem.
Change it as you go
The team runs by the month. When the work changes, what the team covers and who is on it can change with it.
Other ways to work with us
Questions about an embedded team
From $10,000 to $30,000 a month. Where you sit in that range is agreed before the first month, together with who is on the team. You pay for a team’s time over a month and never for hours on a timesheet. If you would like to try us first, a first piece of work is one week for $2,500.
We agree both before the team starts, along with the price. The arrangement runs by the month and is meant to change as your work does. Whatever the team makes is yours and sits in your accounts, so ending the arrangement does not leave the work stranded.
A subscription is a queue. You send requests and a designer works through them in order, which suits small, well-specified jobs in a style that already exists. An embedded team is in your planning and helps decide what the work should be, which suits product work where the problem is still being defined. Our article on studios, hires and subscriptions sets out the comparison.
A hire makes sense once design is needed every day on one product and someone on your side can manage a designer. An embedded team makes sense when you need more range than one person covers, or need it before a hire could start. The two also work in sequence: the team sets up the design system and your first designer inherits it.
Usually within a couple of weeks of the first call. Before the first month we agree what the team works on first, who is on it and how it joins your sprints. The first days go on getting into the product and learning how it behaves.
Mostly, yes. Design retainer, design team extension, dedicated designer and fractional designer are all names for designers from outside your company who work inside your team and are paid by the month. What differs from firm to firm is who you get and how much of their time. With us, both are agreed before the first month.
They work on your board, in your reviews and in your staging environment where you can give access. The studio is in Sydney and we work between Sydney and New York. The hours we overlap with your team each day are agreed before the first month, with the rest of the terms.
Yes, from our studio in Sydney. We joined Keeyu’s team when the company had raised a pre-seed round, began in its staging environment and met its product and engineering team in a working session each week. Our product design for Lumos, a seed-stage company at the time, ran as a retainer. Most companies we take on have raised a seed or Series A round.
Yes. An embedded team can be our designers and engineers together, or designers alone where your own engineers do the building. Keeyu was the second kind: we designed the product and built its design system in code, and Keeyu’s engineers built the product.
We need someone who sets priorities for the product and can make a decision in a review. We need a way into the product, preferably its staging environment, and a place on your board. We also need time each week with the engineers who build what we design.
A closer look at the work
- Design studio, in-house designer or design subscription?Choose a studio, in-house designer or subscription by the decisions, continuity and capacity you need. Compare the work each model can own, then the cost.
- Designing clarity for KeeyuKeeyu’s product brings together brands, channels and integrations, and it was not always clear how the pieces fit together. We worked with their product and engineering team to make it easier to navigate and easier to build on.
- What does a product designer actually do?Product design connects a user’s problem to a working product: research, flows, interface design, prototypes and the decisions needed to build and improve it.
More design work than your team can get to?
Tell us what the product is, who works on it now and what keeps slipping. We’ll say how we’d join in.
Most teams start with a call, then a sprint or an audit.
The people you’d work with, from the first call to launch