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Embedded design team

Our designers in your sprints, by the month.

An embedded design team is our designers working inside your product team, on your board and in your reviews. You pay by the month, from $10,000 to $30,000, and change the team as the work changes.

  • Morse Micro
  • Crimson Education
  • Lumos
  • Superpower
  • Managed
  • Startmate
  • Keeyu
  • Everlab
  • Kaizn
  • Trusst AI
  • Concord Visa
  • Cardinal
  • Anyway
  • Turbo AI

Designers who work inside your team

An embedded design team joins the product team you already have. Our designers take their work from your board, design from the product as it runs and go through it with your engineers every week. Our studio is in Sydney, Australia, and we work between Sydney and New York with software companies that have more design work than designers.

  • You talk to the designers doing the work. Nobody sits between you and them passing messages.

  • Design is planned and tracked where your engineering work already is, sprint by sprint.

  • A working review with product and engineering, where each design is checked against what the product can do.

  • Drafts, feedback and decisions are kept together, so anyone joining later can see what changed and why.

In short

  1. What you get

    Our designers working inside your product team, on your board, in your reviews and in staging. You deal with the people doing the work. The designs, the files and the components they make belong to you.

  2. What it costs

    From $10,000 to $30,000 a month. Where you sit in that range is agreed before the first month, along with who is on the team. To try us first, one week of work costs a fixed $2,500.

  3. How long it takes

    There is no set length. The team runs by the month for as long as it’s useful, and any minimum term or notice is agreed before it starts. We can usually begin within a couple of weeks.

  4. When it’s not a fit

    You have one project with a clear end, which is better scoped and priced as a project. Or you have a queue of small requests in a settled style, which is what a design subscription is for.

  1. Agree the terms

    On a call we settle what the team works on first, who is on it and the price. Any minimum term, notice and hours of overlap are agreed here too.

  2. Start in the product

    We ask for a login to staging and learn how the product behaves before we propose anything. Our work with Keeyu began this way.

  3. Share work early

    Each problem gets a direction your team can react to while it is still cheap to change.

  4. Review every week

    We go through the designs with product and engineering, check what has been built in staging and refine before moving to the next problem.

  5. Change it as you go

    The team runs by the month. When the work changes, what the team covers and who is on it can change with it.

Other ways to work with us

Questions about an embedded team

  1. From $10,000 to $30,000 a month. Where you sit in that range is agreed before the first month, together with who is on the team. You pay for a team’s time over a month and never for hours on a timesheet. If you would like to try us first, a first piece of work is one week for $2,500.

  2. We agree both before the team starts, along with the price. The arrangement runs by the month and is meant to change as your work does. Whatever the team makes is yours and sits in your accounts, so ending the arrangement does not leave the work stranded.

  3. A subscription is a queue. You send requests and a designer works through them in order, which suits small, well-specified jobs in a style that already exists. An embedded team is in your planning and helps decide what the work should be, which suits product work where the problem is still being defined. Our article on studios, hires and subscriptions sets out the comparison.

  4. A hire makes sense once design is needed every day on one product and someone on your side can manage a designer. An embedded team makes sense when you need more range than one person covers, or need it before a hire could start. The two also work in sequence: the team sets up the design system and your first designer inherits it.

  5. Usually within a couple of weeks of the first call. Before the first month we agree what the team works on first, who is on it and how it joins your sprints. The first days go on getting into the product and learning how it behaves.

  6. Mostly, yes. Design retainer, design team extension, dedicated designer and fractional designer are all names for designers from outside your company who work inside your team and are paid by the month. What differs from firm to firm is who you get and how much of their time. With us, both are agreed before the first month.

  7. They work on your board, in your reviews and in your staging environment where you can give access. The studio is in Sydney and we work between Sydney and New York. The hours we overlap with your team each day are agreed before the first month, with the rest of the terms.

  8. Yes, from our studio in Sydney. We joined Keeyu’s team when the company had raised a pre-seed round, began in its staging environment and met its product and engineering team in a working session each week. Our product design for Lumos, a seed-stage company at the time, ran as a retainer. Most companies we take on have raised a seed or Series A round.

  9. Yes. An embedded team can be our designers and engineers together, or designers alone where your own engineers do the building. Keeyu was the second kind: we designed the product and built its design system in code, and Keeyu’s engineers built the product.

  10. We need someone who sets priorities for the product and can make a decision in a review. We need a way into the product, preferably its staging environment, and a place on your board. We also need time each week with the engineers who build what we design.

More design work than your team can get to?

Tell us what the product is, who works on it now and what keeps slipping. We’ll say how we’d join in.

Most teams start with a call, then a sprint or an audit.

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  • Angus
  • James
  • Naiya
  • Lilian
  • Luca
  • Minh
  • Jorge
  • Toffee

The people you’d work with, from the first call to launch