Superpower

Paid Social
Performance Creative

Superpower tests 100+ biomarkers from a single blood draw for $199 a year. We partnered with them to build a performance creative system for paid social: a library of short-form ads that turn lab results into stories people stop scrolling for, each one built around a single, very human question about their health.

A phone lying on a concrete ledge over gravel, playing a Superpower Instagram story: “Your heart beats 120,000 times a day.” over a smartwatch showing a heart, with a “See your metabolic health for $199” button

The brief

Most people get a basic panel once a year and are told everything looks fine. Superpower needed to show the gap between that and what 100+ biomarkers actually reveal, without leaning on fear or medical jargon. Our answer was to make the data the hero.

A Superpower story ad on a deep brown ground: feet walking through a meadow of wildflowers over the line “Take care of future you”, a Vitamin D reading marked Optimal, and “With answers, not guesses.”

A Superpower story ad on orange: a stack of past health searches ending in “Enclomiphene vs TRT fertility”, over “You have been searching for answers. Your blood has them.” and a “Find answers for $199/year” button

A Superpower blood collection tube standing between two test kits, the Total Toxins Test and the Gut Microbiome Test, on orange

Hooks from real life

Every concept starts where the viewer already is: twelve open tabs, a late-night search history, a text to the doctor they never sent, a physical that found nothing five years in a row. Each hook is paired with one clear proof point, whether that is a receipt putting a $375 office visit next to a $199 membership, or the 85% of markers a standard panel leaves out.

A Superpower receipt on orange: annual membership $199, blood draw $0, total $199, 100+ biomarkers tested

A grey receipt on cream: office visit $250, basic blood panel $85, copay $40, total $375, 15 biomarkers tested

Four Superpower story ads in a row on cream, cropped at both ends: the search-history ad, “Age: 31” and “How old are you, really?” over a phone held in a hand, “Control starts with understanding.” over two test kits, and a fatigue ad cut off by the edge, over a woman’s face tagged Low energy

Built from modular pieces

Behind every ad sits a kit of parts: result cards, biomarker chips, score rings, wearable and blood-data readouts. Each one is built from Superpower’s real product UI, so pieces can be recombined for new angles without drifting off-brand. One system covers energy, testosterone, heart health, biological age, fatigue and post-partum, giving the paid team a deep bench of creative to test side by side.