Refract Group2026

All case studies

Lumos

Product
Platform
Design

The Select Assets screen: a map of eastern Sydney with scored asset pins and a heatmap, beside a filterable list of assets, and a card for a billboard at Gould St, Bondi showing its photograph and an aggregated index score

Estimated impressions by state, as horizontal bars for NSW, VIC, QLD, WA and ACT, with a callout reading NSW, 3,000,000, 15 per cent

The campaign dashboard: impressions and reach cards against plan, a historical metrics chart with its metric picker open, a target segments breakdown scored against an aggregated index, an audience density grid by hour and day, and an age and gender split

The audience focus panel: ten segments selected as removable chips, a warning that the selection is too narrow, a potential audience reach of 1k to 10k, and a save as a persona button

The share dialog: an invite tab with three people invited, password and expiry settings, and a list of dashboard pages each with its own sharing toggle

The indexing controls: a metrics menu, an index score menu, and a panel for choosing the audience segment, the baseline geography, an index score filter and how many results to show

Television compared with outdoor: the same Sydney catchments drawn twice side by side, broadcast on demand in purple and outdoor in blue, each with its own index score, reach, frequency and population for eastern Sydney

The five campaign status chips set out on the grid, in progress, live, scheduled, draft and completed, each in its own colour

A day-part picker setting the hours an asset runs on a given date, beside a daily visit rates chart and an attribution lift index scoring how much more likely an exposed audience was to visit

The campaign reports table, filtered and tabbed by status, with a row menu offering archive, delete, rename, export to PDF and copy link

The Schedule Assets screen: a panel describing one North Sydney billboard with its population, custom and restriction tags and index breakdown, beside the booking table and a calendar for picking the days each asset runs

Reflection

The changes left at the end were minor, which says the structure underneath held up through review. Lumos comes out with a product that reads the same from screen to screen, and a way of working the team can run again on the next stage.